MARC details
| 000 -CABECERA |
|---|
| campo de control de longitud fija |
03037nam a2200289Ia 4500 |
| 001 - NÚMERO DE CONTROL |
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| campo de control |
209 |
| 008 - DATOS DE LONGITUD FIJA--INFORMACIÓN GENERAL |
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| campo de control de longitud fija |
230305s2008 xx 000 0 und d |
| 020 ## - NÚMERO INTERNACIONAL ESTÁNDAR DEL LIBRO |
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| Número Internacional Estándar del Libro |
9780749452315 |
| 040 ## - FUENTE DE LA CATALOGACIÓN |
|---|
| Centro/agencia transcriptor |
TBS |
| 041 ## - CÓDIGO DE LENGUA |
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| Código de lengua del texto/banda sonora o título independiente |
eng |
| 043 ## - CÓDIGO DE ÁREA GEOGRÁFICA |
|---|
| Código de área geográfica |
en_UK |
| 245 #4 - MENCIÓN DE TÍTULO |
|---|
| Título |
The business plan workbook |
| 250 ## - MENCIÓN DE EDICIÓN |
|---|
| Mención de edición |
6th ed. |
| 260 ## - PUBLICACIÓN, DISTRIBUCIÓN, ETC. |
|---|
| Nombre del editor, distribuidor, etc. |
Kogan Page, |
| Fecha de publicación, distribución, etc. |
2008 |
| 300 ## - DESCRIPCIÓN FÍSICA |
|---|
| Extensión |
viii, 376 p. ; 24 cm. |
| 505 ## - NOTA DE CONTENIDO CON FORMATO |
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| Nota de contenido con formato |
How to use the workbook 1 Why prepare a business plan? - What backers look out for - Phase 1: History and position to date - Assignment 1: Business purpose and aims - Assignment 2: A description of your business - Assignment 3: A description of your products and/or-- services - Phase 2: Market research - Assignment 4: Customers - Assignment 5: Competitors - Assignment 6: A plan for market research - Phase 3: Competitive business strategy - Assignment 7: Pricing - Assignment 8: Advertising and promotion - Assignment 9: Place and distribution - Phase 4: Operations - Assignment 10: The selling methods plan - Assignment 11: Making, outsourcing and supplies - Assignment 12: People and related administrative-- procedures - Assignment 13: Legal and regulatory factors affecting-- operations - Assignment 14: Building a website - Assignment 15: Communication systems - Phase 5: Forecasting results - Assignment 16: The sales forecast - Assignment 17: Pro forma cash-flow statement - Assignment 18: Pro forma profit and loss statement - Assignment 19: Pro forma balance sheet - Assignment 20: Break-even analysis - Assignment 21: Financing requirements - Phase 6: Business controls - Assignment 22: Financial controls - Assignment 23: Sales and marketing controls - Assignment 24: Other business controls - Phase 7: Writing up and presenting your business plan - Assignment 25: Writing up and presenting your business - Appendix : Sources of business help, information and advice - Index. |
| 520 ## - SUMARIO, ETC. |
|---|
| Sumario, etc. |
Without a business plan no bank, venture capital house, or corporate parent will consider finance for start up, expansion or venture funding. ; The Business Plan Workbook has established itself as the essential guide to all aspects of business planning for entrepreneurs, senior executives and students alike. Based on methodology developed at Cranfield School of Management and using successful real-life business plans, The Business Plan Workbook brings together the process and procedures required to produce that persuasive plan. The case examples have been fully updated and include a cross section of businesses at various stages in their development, making the book invaluable reading for anyone in business - whatever their background. |
| 526 ## - NOTA DE INFORMACIÓN SOBRE EL PROGRAMA DE ESTUDIO |
|---|
| Nombre del programa |
Bibliography from B3 Entrepreneurship: From Model to Plan |
| 590 ## - NOTA LOCAL (RLIN) |
|---|
| Procedencia (VM) [OBSOLETO] |
BR B3 ENT From Model to Plan ; |
| 630 ## - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÍTULO UNIFORME |
|---|
| Título uniforme |
HD INDUSTRIES. LAND USE. LABOR |
| 9 (RLIN) |
37 |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
Business planning |
| 9 (RLIN) |
1415 |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
Business enterprises |
| Subdivisión general |
Finance |
| 9 (RLIN) |
379 |
| 700 ## - ENTRADA AGREGADA--NOMBRE PERSONAL |
|---|
| Nombre de persona |
Brown, Robert |
| Término indicativo de función/relación |
Author |
| 9 (RLIN) |
1473 |
| 700 ## - ENTRADA AGREGADA--NOMBRE PERSONAL |
|---|
| Nombre de persona |
Barrow, Colin |
| Término indicativo de función/relación |
Author |
| 9 (RLIN) |
1474 |
| 700 ## - ENTRADA AGREGADA--NOMBRE PERSONAL |
|---|
| Nombre de persona |
Barrow, Paul |
| Término indicativo de función/relación |
Author |
| 9 (RLIN) |
1475 |
| 942 ## - ELEMENTOS DE ENTRADA AGREGADA (KOHA) |
|---|
| Fuente del sistema de clasificación o colocación |
Clasificación de Library of Congress |
