MARC details
| 000 -CABECERA |
|---|
| campo de control de longitud fija |
02418nam a2200277Ia 4500 |
| 001 - NÚMERO DE CONTROL |
|---|
| campo de control |
2382 |
| 008 - DATOS DE LONGITUD FIJA--INFORMACIÓN GENERAL |
|---|
| campo de control de longitud fija |
230305s2017 xx 000 0 und d |
| 020 ## - NÚMERO INTERNACIONAL ESTÁNDAR DEL LIBRO |
|---|
| Número Internacional Estándar del Libro |
9781786270580 |
| 040 ## - FUENTE DE LA CATALOGACIÓN |
|---|
| Centro/agencia transcriptor |
TBS |
| 041 ## - CÓDIGO DE LENGUA |
|---|
| Código de lengua del texto/banda sonora o título independiente |
eng |
| 043 ## - CÓDIGO DE ÁREA GEOGRÁFICA |
|---|
| Código de área geográfica |
en_UK |
| 050 ## - SIGNATURA TOPOGRÁFICA DE LA BIBLIOTECA DEL CONGRESO |
|---|
| Número de clasificación |
TT515 |
| Número de documento/Ítem |
.H65 2017 |
| 100 ## - ENTRADA PRINCIPAL--NOMBRE DE PERSONA |
|---|
| Nombre de persona |
Holland, Gwyneth |
| 9 (RLIN) |
10524 |
| Término indicativo de función/relación |
author |
| 245 #0 - MENCIÓN DE TÍTULO |
|---|
| Título |
Fashion trend forecasting |
| Mención de responsabilidad, etc. |
/ Gwyneth Holland, Rae Jones. |
| 260 ## - PUBLICACIÓN, DISTRIBUCIÓN, ETC. |
|---|
| Nombre del editor, distribuidor, etc. |
London : Laurence King Publishing Ltd., 2017. |
| 300 ## - DESCRIPCIÓN FÍSICA |
|---|
| Extensión |
160 pages : illustrations, pictures (chiefly color) ; 25 cm. |
| 504 ## - NOTA DE BIBLIOGRAFÍA, ETC. |
|---|
| Nota de bibliografía, etc. |
Includes bibliographical references and index. |
| 505 ## - NOTA DE CONTENIDO CON FORMATO |
|---|
| Nota de contenido con formato |
Fashion trends then and now ― The trend industry ― Trend basics ― Trend research ― Trend development ― Trend presentation ― Trends in practice. |
| 520 ## - SUMARIO, ETC. |
|---|
| Sumario, etc. |
Trend forecasting in the fashion industry is a widely used but little understood skill, which aims to map a path between what consumers are doing and wearing now and what they might want to do and wear in the next few months and years. Fashion forecasting exists to help predict what products brands and retailers should design and sell, minimizing risk and helping to prevent wasted effort and expenditure. It's also a way to keep one or two steps ahead of your target consumer; understanding them so that you can offer them useful and exciting fashion, and thereby gain their loyalty. In this book we will demonstrate how to forecast fashion trends. We will look at how to produce a well-researched trend: taking inspiration, research and a clear and effective flow of information and translating that into a trend. A trend forecaster needs to sense the moment when ideas from the fringes of culture are taken on by the mainstream consumer, then give an indication of where they think that will lead. Forecasters must watch constantly how the zeitgeist is changing and how this might affect their consumer, and therefore the kind of products they will want. We aim to guide you through the processes needed to tap into the zeitgeist and give guidelines for training your instincts and formulating ideas, as well as how to track the evolution of a trend from inspiration to real product. |
| 526 ## - NOTA DE INFORMACIÓN SOBRE EL PROGRAMA DE ESTUDIO |
|---|
| Nombre del programa |
B3ASP Fashion & Luxury Management: Fashion Overview |
| 590 ## - NOTA LOCAL (RLIN) |
|---|
| Procedencia (VM) [OBSOLETO] |
BR B3 FLM Fashion Overview |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
Clothing trade |
| Subdivisión general |
Forecasting |
| 9 (RLIN) |
10521 |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
Fashion |
| Subdivisión general |
Forecasting |
| 9 (RLIN) |
10522 |
| 700 ## - ENTRADA AGREGADA--NOMBRE PERSONAL |
|---|
| Nombre de persona |
Jones, Rae |
| Término indicativo de función/relación |
author |
| 9 (RLIN) |
10523 |
| 942 ## - ELEMENTOS DE ENTRADA AGREGADA (KOHA) |
|---|
| Fuente del sistema de clasificación o colocación |
Clasificación de Library of Congress |
