MARC details
| 000 -CABECERA |
|---|
| campo de control de longitud fija |
03792nam a2200337Ia 4500 |
| 001 - NÚMERO DE CONTROL |
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| campo de control |
2397 |
| 008 - DATOS DE LONGITUD FIJA--INFORMACIÓN GENERAL |
|---|
| campo de control de longitud fija |
230305s2007 xx 000 0 und d |
| 020 ## - NÚMERO INTERNACIONAL ESTÁNDAR DEL LIBRO |
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| Número Internacional Estándar del Libro |
9780976470700 |
| 043 ## - CÓDIGO DE ÁREA GEOGRÁFICA |
|---|
| Código de área geográfica |
en_UK |
| 041 ## - CÓDIGO DE LENGUA |
|---|
| Código de lengua del texto/banda sonora o título independiente |
eng |
| 245 #4 - MENCIÓN DE TÍTULO |
|---|
| Título |
The four steps to the epiphany |
| 260 ## - PUBLICACIÓN, DISTRIBUCIÓN, ETC. |
|---|
| Lugar de publicación, distribución, etc. |
|
| Nombre del editor, distribuidor, etc. |
S. G. Blank, |
| Fecha de publicación, distribución, etc. |
2007 |
| 300 ## - DESCRIPCIÓN FÍSICA |
|---|
| Extensión |
x, 281 p. : ill. ; 24 cm. |
| 500 ## - NOTA GENERAL |
|---|
| Nota general |
successful strategies for products that win |
| 505 ## - NOTA DE CONTENIDO CON FORMATO |
|---|
| Nota de contenido con formato |
TABLE OF CONTENTS |
| Mención de responsabilidad |
-- |
| -- |
The Hero's Journey v-- |
| -- |
-- |
| -- |
Introduction ix-- |
| -- |
-- |
| -- |
Chapter 1: The Path to Disaster: The Product Development Model 1-- |
| -- |
-- |
| -- |
Chapter 2: The Path to Epiphany: The Customer Development Model 23-- |
| -- |
-- |
| -- |
Chapter 3: Customer Discovery 40-- |
| -- |
-- |
| -- |
Chapter 4: Customer Validation 104-- |
| -- |
-- |
| -- |
Chapter 5: Customer Creation 156-- |
| -- |
-- |
| -- |
Chapter 6: Company Building 206-- |
| -- |
-- |
| -- |
Bibliography 265-- |
| -- |
-- |
| -- |
Appendix A: Customer Development Team 280-- |
| -- |
-- |
| -- |
Appendix B: Customer Development Checklist 288-- |
| 520 ## - SUMARIO, ETC. |
|---|
| Sumario, etc. |
The bestselling classic that launched 10,000 startups and new corporate ventures - The Four Steps to the Epiphany is one of the most influential and practical business books of all time. ; The Four Steps to the Epiphany launched the Lean Startup approach to new ventures. It was the first book to offer that startups are not smaller versions of large companies and that new ventures are different than existing ones. Startups search for business models while existing companies execute them. ; ; The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture. ; Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, testing your assumptions are all explained in this book. ; ; Packed with concrete examples of what to do, how to do it and when to do it, the book will leave you with new skills to organize sales, marketing and your business for success. ; If your organization is starting a new venture, and you're thinking how to successfully organize sales, marketing and business development you need The Four Steps to the Epiphany. ; Essential reading for anyone starting something new. ; ; The Four Steps to the Epiphany was originally published by K&S Ranch Publishing Inc. and is now available from Wiley. The cover, design, and content are the same as the prior release and should not be considered a new or updated product. ; ; About the author: A retired eight-time serial entrepreneur-turned-educator and author, Steve Blank has changed how startups are built and how entrepreneurship is taught. His 2012 Startup Owner's Manual is driving startups of all steps to achieve success. ; Steve's Lean LaunchPad class at Stanford, Berkeley, and Columbia has redefined how entrepreneurship is taught; and his Innovation Corps class for the National Science Foundation forever changed how the U.S. commercializes science. His articles regularly appear in The Wall Street Journal, Forbes, Fortune, The Atlantic, and Huffington Post. |
| 590 ## - NOTA LOCAL (RLIN) |
|---|
| Procedencia (VM) [OBSOLETO] |
Includes bibliographical references (p. 207-211). ; Download free PDF: https://www.academia.edu/35701061/The_Four_Steps_to_the_Epiphany_Successful_Strategies_for_Products_that_Win |
| 630 ## - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÍTULO UNIFORME |
|---|
| Título uniforme |
HB Economic Theory. Demography |
| 9 (RLIN) |
18 |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
Entrepreneurship |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
New products |
| 9 (RLIN) |
8236 |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
Relationship marketing |
| 9 (RLIN) |
7636 |
| 650 ## - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
Business planning. |
| 700 ## - ENTRADA AGREGADA--NOMBRE PERSONAL |
|---|
| Nombre de persona |
Blank, Steven G. |
| Forma completa/desarrollada del nombre |
(Steven Gary) |
| Término indicativo de función/relación |
Author |
| 9 (RLIN) |
10577 |
| 902 ## - ELEMENTOS DE DATOS B LOCAL, LDB (RLIN) |
|---|
| a |
366 |
| 905 ## - ELEMENTOS DE DATOS E LOCAL, LDE (RLIN) |
|---|
| a |
m |
| 911 ## - EQUIVALENCIA O REFERENCIA-CRUZADA-NOMBRE DE CONFERENCIA O REUNIÓN/CONGRESO [LOCAL, CANADÁ] |
|---|
| Nombre de congreso/reunión o jurisdicción como elemento de entrada |
https://biblioteca.tbs-education.es/portadas/9780976470700.jpg |
| 912 ## - |
|---|
| -- |
2007-01-01 |
| 942 ## - ELEMENTOS DE ENTRADA AGREGADA (KOHA) |
|---|
| Código de la institución [OBSOLETO] |
1 |
| 953 ## - |
|---|
| -- |
2019-01-09 18:48:01 |
