MARC details
| 000 -CABECERA |
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| campo de control de longitud fija |
02986nam a2200289Ia 4500 |
| 001 - NÚMERO DE CONTROL |
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| campo de control |
2550 |
| 008 - DATOS DE LONGITUD FIJA--INFORMACIÓN GENERAL |
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| campo de control de longitud fija |
230305s2015 xx 000 0 und d |
| 020 ## - NÚMERO INTERNACIONAL ESTÁNDAR DEL LIBRO |
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| Número Internacional Estándar del Libro |
9780393352795 |
| 043 ## - CÓDIGO DE ÁREA GEOGRÁFICA |
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| Código de área geográfica |
en_UK |
| 041 ## - CÓDIGO DE LENGUA |
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| Código de lengua del texto/banda sonora o título independiente |
eng |
| 245 #0 - MENCIÓN DE TÍTULO |
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| Título |
Misbehaving the making of behavioral economics |
| 260 ## - PUBLICACIÓN, DISTRIBUCIÓN, ETC. |
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| Lugar de publicación, distribución, etc. |
|
| Nombre del editor, distribuidor, etc. |
W. W. Norton & Company, |
| Fecha de publicación, distribución, etc. |
2015 |
| 300 ## - DESCRIPCIÓN FÍSICA |
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| Extensión |
xvi, 415 pages : illustrations ; 25 cm |
| 505 ## - NOTA DE CONTENIDO CON FORMATO |
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| Nota de contenido con formato |
Preface |
| Mención de responsabilidad |
I. Beginnings : 1970-78-- |
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1. Supposedly irrelevant factors-- |
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2. The endowment effect-- |
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3. The list-- |
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4. Value theory-- |
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5. California dreamin'-- |
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6. The gauntlet-- |
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II. Mental accounting : 1979-85-- |
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7. Bargains and rip-offs-- |
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8. Sunk costs-- |
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9. Buckets and budgets-- |
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10. At the poker table-- |
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III. Self-Control : 1975-88-- |
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11. Willpower? No problem-- |
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12. The Planner and the doer-- |
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Interlude-- |
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13. Misbehaving in the real world-- |
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IV. Working With Danny : 1984-85-- |
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14. What seems fair?-- |
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15. Fairness games-- |
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16. Mugs-- |
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V. Engaging with the economics profession: 1986-94-- |
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17. The debate begins-- |
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18. Anomalies-- |
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19. Forming a team-- |
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20. Narrow framing on the Upper East Side-- |
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VI. Finance : 1983-2003-- |
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21. The beauty contest-- |
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22. Does the stock market overreact?-- |
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23. The reaction to overreaction-- |
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24. The price Is not right-- |
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25. The battle of closed-end funds-- |
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26. Fruit flies, icebergs, and negative stock prices-- |
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VII. Welcome to Chicago : 1995-present-- |
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27. Law schooling-- |
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28. The offices-- |
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29. Football-- |
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30. Game shows-- |
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VIII. Helping out : 2004-present-- |
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31. Save more tomorrow-- |
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32. Going public-- |
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33. Nudging in the U.K.-- |
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Conclusion: What is next?-- |
| 520 ## - SUMARIO, ETC. |
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| Sumario, etc. |
'Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments'--Amazon.com. ; Argues that economical trends cannot be predicted as much as thought, mainly because humans are so unpredictable, and reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building. |
| 590 ## - NOTA LOCAL (RLIN) |
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| Procedencia (VM) [OBSOLETO] |
Includes bibliographical references (pages 373-391) and index. |
| 630 ## - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÍTULO UNIFORME |
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| Título uniforme |
HB Economic Theory. Demography |
| 9 (RLIN) |
18 |
| 650 ## - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
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| Término de materia o nombre geográfico como elemento de entrada |
Economics |
| Subdivisión general |
Psychological aspects. |
| 700 ## - ENTRADA AGREGADA--NOMBRE PERSONAL |
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| Nombre de persona |
Thaler, Richard H. |
| Término indicativo de función/relación |
Author |
| 902 ## - ELEMENTOS DE DATOS B LOCAL, LDB (RLIN) |
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531 |
| 905 ## - ELEMENTOS DE DATOS E LOCAL, LDE (RLIN) |
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m |
| 911 ## - EQUIVALENCIA O REFERENCIA-CRUZADA-NOMBRE DE CONFERENCIA O REUNIÓN/CONGRESO [LOCAL, CANADÁ] |
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| Nombre de congreso/reunión o jurisdicción como elemento de entrada |
https://biblioteca.tbs-education.es/portadas/9780393352795.jpg |
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2015-01-01 |
| 942 ## - ELEMENTOS DE ENTRADA AGREGADA (KOHA) |
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| Código de la institución [OBSOLETO] |
1 |
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2019-05-02 11:44:05 |
