MARC details
| 000 -CABECERA |
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| campo de control de longitud fija |
03043nam a2200301Ia 4500 |
| 001 - NÚMERO DE CONTROL |
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| campo de control |
2597 |
| 008 - DATOS DE LONGITUD FIJA--INFORMACIÓN GENERAL |
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| campo de control de longitud fija |
230305s2009 xx 000 0 und d |
| 020 ## - NÚMERO INTERNACIONAL ESTÁNDAR DEL LIBRO |
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| Número Internacional Estándar del Libro |
9781292212470 |
| 040 ## - FUENTE DE LA CATALOGACIÓN |
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| Centro/agencia transcriptor |
TBS |
| 041 ## - CÓDIGO DE LENGUA |
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| Código de lengua del texto/banda sonora o título independiente |
eng |
| 043 ## - CÓDIGO DE ÁREA GEOGRÁFICA |
|---|
| Código de área geográfica |
en_UK |
| 245 #0 - MENCIÓN DE TÍTULO |
|---|
| Título |
Key marketing metrics |
| 260 ## - PUBLICACIÓN, DISTRIBUCIÓN, ETC. |
|---|
| Nombre del editor, distribuidor, etc. |
Financial Times Prentice Hall, |
| Fecha de publicación, distribución, etc. |
2009 |
| 300 ## - DESCRIPCIÓN FÍSICA |
|---|
| Extensión |
xiii, 353 p. : ill. ; 24 cm. |
| 500 ## - NOTA GENERAL |
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| Nota general |
the 50+ metrics every manager needs to know |
| 505 ## - NOTA DE CONTENIDO CON FORMATO |
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| Nota de contenido con formato |
1 Introduction 1 |
| Mención de responsabilidad |
2 Share of hearts, minds and markets 9-- |
| -- |
3 Margins and profits 43-- |
| -- |
4 Product and portfolio management 89-- |
| -- |
5 Customer profitability 129-- |
| -- |
6 Sales force and channel management 155-- |
| -- |
7 Pricing strategy 195-- |
| -- |
8 Promotion 239-- |
| -- |
9 Advertising media and Web metrics 263-- |
| -- |
10 Marketing and finance 305-- |
| -- |
11 The marketing metrics X-ray 325-- |
| -- |
Conclusion 337-- |
| -- |
Endnotes 338-- |
| -- |
Select bibliography 342-- |
| 520 ## - SUMARIO, ETC. |
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| Sumario, etc. |
'Marketers know that they must use metrics. The key--which this book addresses superbly--is which metrics to use and how to use them.' ; ; Erv Shames, Chairman, Western Connecticut Health Network; former President and CEO of Borden, Inc. and Stride Rite Corporation ; ; "50+ metrics crackles like new money...this is the best marketing book of the year." ; ; Updated version of Strategy + Business "2006 Best Books in Marketing award winner" ; ; ; WHAT TO MEASURE AND HOW TO MEASURE IT TO GET THE MOST OUT OF YOUR MARKETING ; ; As the old adage goes, "If you can't measure it, you can't manage it." Key Marketing Metrics is the definitive guide to today's most valuable marketing metrics to measure the results of your marketing. In this thoroughly updated and significantly expanded book, you will understand the pros, the cons and the nuances of more than 50 of the most important metrics and know exactly how to choose the right metrics for every challenge. ; ; ; Key Marketing Metrics gives you a portfolio, or 'dashboard', of the most valuable metrics for your business to maximise the return on your marketing investment and identify the best new opportunities for profit. Discover high-value metrics for every facet of marketing: promotional strategy, advertising, and distribution; customer perceptions; market share; competitors' power; margins and pricing; products and portfolios; customer profitability; sales forces and channels; and more. ; ; This edition includes the latest web, online, social, and email metrics, plus new insights into measuring marketing ROI and brand equity, as well as practical advice for managing complex issues such as advertising elasticity and "double jeopardy." |
| 590 ## - NOTA LOCAL (RLIN) |
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| Procedencia (VM) [OBSOLETO] |
Rev. ed. of: Marketing metrics. 2006. ; Includes bibliographical references (p. 338-343) and index. |
| 630 ## - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÍTULO UNIFORME |
|---|
| Título uniforme |
HF COMMERCE |
| 9 (RLIN) |
14 |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
Marketing research |
| 9 (RLIN) |
1465 |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
Marketing |
| Subdivisión general |
Mathematical models |
| 9 (RLIN) |
8360 |
| 700 ## - ENTRADA AGREGADA--NOMBRE PERSONAL |
|---|
| Nombre de persona |
Farris, Paul W., |
| Término indicativo de función/relación |
Author |
| 902 ## - ELEMENTOS DE DATOS B LOCAL, LDB (RLIN) |
|---|
| a |
352 |
| 905 ## - ELEMENTOS DE DATOS E LOCAL, LDE (RLIN) |
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| a |
m |
| 911 ## - EQUIVALENCIA O REFERENCIA-CRUZADA-NOMBRE DE CONFERENCIA O REUNIÓN/CONGRESO [LOCAL, CANADÁ] |
|---|
| Nombre de congreso/reunión o jurisdicción como elemento de entrada |
https://biblioteca.tbs-education.es/portadas/9781292212470.jpg |
| 942 ## - ELEMENTOS DE ENTRADA AGREGADA (KOHA) |
|---|
| Código de la institución [OBSOLETO] |
1 |
| Fuente del sistema de clasificación o colocación |
Clasificación Decimal Dewey |
