MARC details
| 000 -CABECERA |
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| campo de control de longitud fija |
04228nam a2200361Ia 4500 |
| 001 - NÚMERO DE CONTROL |
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2934 |
| 008 - DATOS DE LONGITUD FIJA--INFORMACIÓN GENERAL |
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| campo de control de longitud fija |
230305s2017 xx 000 0 und d |
| 020 ## - NÚMERO INTERNACIONAL ESTÁNDAR DEL LIBRO |
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| Número Internacional Estándar del Libro |
9783319833293 |
| 043 ## - CÓDIGO DE ÁREA GEOGRÁFICA |
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| Código de área geográfica |
en_UK |
| 041 ## - CÓDIGO DE LENGUA |
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| Código de lengua del texto/banda sonora o título independiente |
eng |
| 245 #0 - MENCIÓN DE TÍTULO |
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| Título |
Ethics and neuromarketing |
| 260 ## - PUBLICACIÓN, DISTRIBUCIÓN, ETC. |
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| Lugar de publicación, distribución, etc. |
|
| Nombre del editor, distribuidor, etc. |
Springer International Publishing, |
| Fecha de publicación, distribución, etc. |
2017 |
| 300 ## - DESCRIPCIÓN FÍSICA |
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| Extensión |
xv, 209 p. |
| Dimensiones |
24 cm. |
| 500 ## - NOTA GENERAL |
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| Nota general |
implications for market research and business practice |
| 505 ## - NOTA DE CONTENIDO CON FORMATO |
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| Nota de contenido con formato |
Neuromarketing: Understanding the Application of Neuroscientific Methods Within Marketing Research |
| Mención de responsabilidad |
Topoi in Neuromarketing Ethics-- |
| -- |
A Guideline for Ethical Aspects in Conducting Neuromarketing Studies-- |
| -- |
Ethical and Legal Considerations in Research Subject and Data Protection-- |
| -- |
Transparency and Reliability in Neuromarketing Research-- |
| -- |
Implicit Measures of Attitudes in Market Research-- |
| -- |
Ethical Considerations regarding Stakeholders in Neuromarketing Research. Empirical Insights from NMSBA Corporate Members, TAAN Advertising Agencies and Romanian Companies-- |
| -- |
Dealing with the Devils: The Responsibility of Neuromarketing Practitioners in Conducting Research for Ethically Questionable Client Agendas-- |
| -- |
The Limits and the Ethics of Consumer Profiling-- |
| -- |
Ethical Dilemmas of Future Technologies-- |
| -- |
The Ethics of Neuromarketing in Sports-- |
| -- |
Erratum to: A Guideline for Ethical Aspects in Conducting Neuromarketing Studies-- |
| 520 ## - SUMARIO, ETC. |
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| Sumario, etc. |
This book addresses the emerging field of neuromarketing, which, at its core, aims to better understand the impact of marketing stimuli by observing and interpreting human emotions. It includes contributions from leading researchers and practitioners, venturing beyond the tactics and strategies of neuromarketing to consider the ethical implications of applying powerful tools for data collection. The rationale behind neuromarketing is that human decision-making is not primarily a conscious process. Instead, there is increasing evidence that the willingness to buy products and services is an emotional process where the brain uses short cuts to accelerate the decision-making process. ; ; At the intersection of economics, neuroscience, consumer behavior, and cognitive psychology, neuromarketing focuses on which emotions are relevant in human decision-making, and uses this knowledge to make marketing more effective. The knowledge is applied in product design; enhancing promotions and advertising, pricing, professional services, and store design; and improving the consumer experience as a whole. The foundation for all of this activity is data gathering and analysis. Like many new processes and innovations, much of neuromarketing is operating far ahead of current governmental compliance and regulation and thus current practices are raising ethical issues. For example, facial recognition software, used to monitor and detect a wide range of micro-expressions, has been tested at several airports-under the guise of security and counterterrorism. To what extent is it acceptable to screen the entire population using these powerful and intrusive techniques without getting passengers' consent? Citing numerous examples from the public and private sectors, the editors and contributing authors argue that while the United States has catalyzed technological advancements, European companies and governments are more progressive when it comes to defining ethical parameters and developing policies. This book details many of those efforts, and offers rational, constructive approaches to laying an ethical foundation for neuromarketing efforts. |
| 590 ## - NOTA LOCAL (RLIN) |
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| Procedencia (VM) [OBSOLETO] |
Preview available on Google Books. |
| 630 ## - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÍTULO UNIFORME |
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| Título uniforme |
HF COMMERCE |
| 9 (RLIN) |
14 |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
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| Término de materia o nombre geográfico como elemento de entrada |
Business ethics |
| 9 (RLIN) |
3022 |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
Neuromarketing |
| 9 (RLIN) |
6114 |
| 650 ## - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
Market research |
| 9 (RLIN) |
1562 |
| 700 ## - ENTRADA AGREGADA--NOMBRE PERSONAL |
|---|
| Nombre de persona |
Iorga, Ana Maria |
| Término indicativo de función/relación |
Director Científic |
| 9 (RLIN) |
12543 |
| 700 ## - ENTRADA AGREGADA--NOMBRE PERSONAL |
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| Nombre de persona |
Thomas, Andrew R. |
| Término indicativo de función/relación |
Director Científic |
| 700 ## - ENTRADA AGREGADA--NOMBRE PERSONAL |
|---|
| Nombre de persona |
Pop, Nicolae Alexandru |
| Término indicativo de función/relación |
Director Científic |
| 9 (RLIN) |
12545 |
| 856 ## - LOCALIZACIÓN Y ACCESO ELECTRÓNICOS |
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| Identificador Uniforme del Recurso |
<a href="https://books.google.es/books?id=0B1LDQAAQBAJ&printsec=frontcover&hl=es#v=onepage&q&f=false">https://books.google.es/books?id=0B1LDQAAQBAJ&printsec=frontcover&hl=es#v=onepage&q&f=false</a> |
| 902 ## - ELEMENTOS DE DATOS B LOCAL, LDB (RLIN) |
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355 |
| 905 ## - ELEMENTOS DE DATOS E LOCAL, LDE (RLIN) |
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m |
| 911 ## - EQUIVALENCIA O REFERENCIA-CRUZADA-NOMBRE DE CONFERENCIA O REUNIÓN/CONGRESO [LOCAL, CANADÁ] |
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| Nombre de congreso/reunión o jurisdicción como elemento de entrada |
https://biblioteca.tbs-education.es/portadas/9783319833293.jpg |
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| -- |
2017-01-01 |
| 942 ## - ELEMENTOS DE ENTRADA AGREGADA (KOHA) |
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| Código de la institución [OBSOLETO] |
1 |
| 953 ## - |
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2021-02-19 16:58:38 |
