MARC details
| 000 -CABECERA |
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| campo de control de longitud fija |
05662nam a2200349Ia 4500 |
| 001 - NÚMERO DE CONTROL |
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| campo de control |
3299 |
| 008 - DATOS DE LONGITUD FIJA--INFORMACIÓN GENERAL |
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| campo de control de longitud fija |
230305s2015 xx 000 0 und d |
| 020 ## - NÚMERO INTERNACIONAL ESTÁNDAR DEL LIBRO |
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| Número Internacional Estándar del Libro |
9780415859073 |
| 043 ## - CÓDIGO DE ÁREA GEOGRÁFICA |
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| Código de área geográfica |
en_UK |
| 041 ## - CÓDIGO DE LENGUA |
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| Código de lengua del texto/banda sonora o título independiente |
eng |
| 245 #0 - MENCIÓN DE TÍTULO |
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| Título |
Business in emerging Latin America |
| 260 ## - PUBLICACIÓN, DISTRIBUCIÓN, ETC. |
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| Lugar de publicación, distribución, etc. |
New York ; London |
| Nombre del editor, distribuidor, etc. |
Routledge Taylor & Francis Group, |
| Fecha de publicación, distribución, etc. |
2015 |
| 300 ## - DESCRIPCIÓN FÍSICA |
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| Extensión |
xiv, 266 pages ; 23 cm |
| 505 ## - NOTA DE CONTENIDO CON FORMATO |
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| Nota de contenido con formato |
1. The Economic Turnaround |
| Mención de responsabilidad |
1.1. Latin America's Economic Performance from 2000 to the Present-- |
| -- |
1.2. Latin America's Significance as a World Region-- |
| -- |
1.3. Latin America's Progress in the 21st Century-- |
| -- |
1.4. International Trade and Foreign Direct Investment-- |
| -- |
1.5. Regional Economic Integration-- |
| -- |
1.6. Summary-- |
| -- |
2. Economic Realignment and Regional Polarization-- |
| -- |
2.1. Regional Realignment-- |
| -- |
2.2. Regional Economic Polarization-- |
| -- |
2.3. Macroeconomic Environments in Brazil- and Mexico-Led Clusters-- |
| -- |
2.4. Polarization of Economic and Social Policies-- |
| -- |
2.5. Polarization of Foreign Direct Investments-- |
| -- |
2.6. Strategy in a Polarized Latin America-- |
| -- |
2.7. Summary-- |
| -- |
3. The Competitive Environment of Latin America-- |
| -- |
3.1. The Global Competitiveness of Latin America-- |
| -- |
3.2. The Regulatory Environment and Ease of Doing Business-- |
| -- |
3.3. Natural Resource Competitiveness-- |
| -- |
3.4. The Structure of Competition in Latin America-- |
| -- |
3.5. Summary-- |
| -- |
4. The Latin American Consumer Market-- |
| -- |
4.1. Size of the Latin American Market-- |
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4.2. Drivers of Purchasing Power in Latin American Markets-- |
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4.3. Connectivity in Latin America-- |
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4.4. Consumption Patterns in Latin American Markets-- |
| -- |
4.5. Summary-- |
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5. Reaching Latin American Consumers-- |
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5.1. Consumer Values in Emerging Latin America-- |
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5.2. Building a Relevant Brand in Latin America-- |
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5.3. Latin American Media Patterns-- |
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5.4. Retailing in Latin America-- |
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5.5. Summary-- |
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6. Latin American Business Culture-- |
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6.1. Introduction to Latin American Culture-- |
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6.2. Latin American Culture under Four Cultural Frameworks-- |
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6.3. Roots and Fragmentation of Latin American Business Culture-- |
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6.4. Summary-- |
| -- |
7. Management in Latin America-- |
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7.1. Leadership Styles-- |
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7.2. Culture and Organizational Behavior-- |
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7.3. Managing Talent in Latin America-- |
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7.4. Culture and Negotiation-- |
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7.5. Summary-- |
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8.Company Strategies for Firms from Outside the Region-- |
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8.1. MNCs Challenges and Competitive Advantages in Latin America-- |
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8.2. MNC Regional Strategy in Latin America-- |
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8.3.A Regional Strategy Formulation Framework-- |
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8.4. Regional Strategy Replication and Adaptation-- |
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8.5.A Case of a Global MNC Regional Strategy in Latin America-- |
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8.6. Summary-- |
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9. Global Latinas and National Champions-- |
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9.1. Drivers in the Development of Multilatinas and Global Latinas-- |
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9.2. Multilatinas and the Global Latinas-- |
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9.3.Competitiveness of Multilatinas and Global Latinas-- |
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9.4. National Champions and State-Owned Global Latinas-- |
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9.5. The Case of LATAM Airlines Group-- |
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9.6. Summary-- |
| -- |
10. Entrepreneurship in Latin America-- |
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10.1. Attitudes toward Entrepreneurship-- |
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10.2. Heterogeneity in Entrepreneurial Ventures-- |
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10.3. Latin American Entrepreneurs and Technology Entrepreneurship-- |
| -- |
10.4. Social Entrepreneurship in Latin America-- |
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10.5. Summary-- |
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11. Challenges for the Future of Business in Latin America-- |
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11.1. Natural Resources and Sustainability-- |
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11.2. Corruption and Transparency-- |
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11.3. Income Inequality and Poverty-- |
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11.4. Corporate Social Responsibility-- |
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11.5. Summary-- |
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12. The Future of Business in Latin America-- |
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12.1. Moving the Economies to the Next Level-- |
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12.2. Further Regional Polarization-- |
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12.3. Social Shifts and the Consumer Market in Latin America-- |
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12.4. Cultural Reaffirmation-- |
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12.5. Regional Strategy and Competition-- |
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12.6. Entrepreneurship-- |
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12.7. Corporate Social Responsibility-- |
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12.8. Concluding Remarks.-- |
| 520 ## - SUMARIO, ETC. |
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| Sumario, etc. |
'Business in Emerging Latin America provides students with a comprehensive overview of the business environment of this emerging, dynamic region. Driven by expanding domestic markets and exports of natural resource commoditites, Latin America has recently come into focus as an economic force in the international arena. The book begins at the macro level, focusing on the region's geo-political, technological, social, competitive, and economic environments. It then moves to the micro level, illustrating that Latin America is a mosaic of countries with distinct cultures and political economies. This book aims to: Provide a comprehensive overview of the business environment in this region, identify major drivers of emerging market expansion, and analyze the strategies of companies both within and outside of the region. The book includes examples and cases from across the region, as well as chapters on entrepreneurship, leadership, HRM, sustainability, income inequality, social responsibility and transparency. Capturing the dynamism of this region, the book will appeal to students of international business who have a special interest in Latin America'-- Provided by publisher. |
| 590 ## - NOTA LOCAL (RLIN) |
|---|
| Procedencia (VM) [OBSOLETO] |
Includes bibliographical references and index. ; ; |
| 630 ## - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÍTULO UNIFORME |
|---|
| Título uniforme |
HD INDUSTRIES. LAND USE. LABOR |
| 9 (RLIN) |
37 |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
Business enterprises |
| Subdivisión geográfica |
Latin America |
| 9 (RLIN) |
13605 |
| 650 ## - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
Economic development Latin America |
| 9 (RLIN) |
13606 |
| 650 ## - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
Latin America Economic conditions 21st century |
| 9 (RLIN) |
13607 |
| 650 ## - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
Latin America Commerce |
| 9 (RLIN) |
13608 |
| 650 ## - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
|
| 9 (RLIN) |
12 |
| 700 ## - ENTRADA AGREGADA--NOMBRE PERSONAL |
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| Nombre de persona |
Robles, Fernando |
| Término indicativo de función/relación |
Autor |
| 9 (RLIN) |
13609 |
| 700 ## - ENTRADA AGREGADA--NOMBRE PERSONAL |
|---|
| Nombre de persona |
Torres-Baumgarten, Gladys |
| Término indicativo de función/relación |
Autor |
| 9 (RLIN) |
13610 |
| 700 ## - ENTRADA AGREGADA--NOMBRE PERSONAL |
|---|
| Nombre de persona |
Wiese, Nila M. |
| Término indicativo de función/relación |
Autor |
| 902 ## - ELEMENTOS DE DATOS B LOCAL, LDB (RLIN) |
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| a |
692 |
| 905 ## - ELEMENTOS DE DATOS E LOCAL, LDE (RLIN) |
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| a |
m |
| 912 ## - |
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| -- |
2015-01-01 |
| 942 ## - ELEMENTOS DE ENTRADA AGREGADA (KOHA) |
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| Código de la institución [OBSOLETO] |
1 |
| 953 ## - |
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2022-05-12 13:44:21 |
