MARC details
| 000 -CABECERA |
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| campo de control de longitud fija |
02138nam a2200205Ia 4500 |
| 001 - NÚMERO DE CONTROL |
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| campo de control |
3334 |
| 008 - DATOS DE LONGITUD FIJA--INFORMACIÓN GENERAL |
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| campo de control de longitud fija |
230305s2021 xx 000 0 und d |
| 020 ## - NÚMERO INTERNACIONAL ESTÁNDAR DEL LIBRO |
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| Número Internacional Estándar del Libro |
9783110723236 |
| 040 ## - FUENTE DE LA CATALOGACIÓN |
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| Centro/agencia transcriptor |
TBS |
| 041 ## - CÓDIGO DE LENGUA |
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| Código de lengua del texto/banda sonora o título independiente |
eng |
| 043 ## - CÓDIGO DE ÁREA GEOGRÁFICA |
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| Código de área geográfica |
en_UK |
| 245 #0 - MENCIÓN DE TÍTULO |
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| Título |
Resilience of luxury companies in times of change |
| 260 ## - PUBLICACIÓN, DISTRIBUCIÓN, ETC. |
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| Lugar de publicación, distribución, etc. |
Berlin ; Boston |
| Nombre del editor, distribuidor, etc. |
De Gruyter, |
| Fecha de publicación, distribución, etc. |
2021 |
| 300 ## - DESCRIPCIÓN FÍSICA |
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| Extensión |
1 volume : illustrations (black and white, and colour) ; 24 cm |
| 504 ## - NOTA DE BIBLIOGRAFÍA, ETC. |
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| Nota de bibliografía, etc. |
1 The Fundamentals of Luxury 2 Key Strategic Paradoxes in the World of Luxury — 3 Old Worlds and New Worlds — 4 The Value of Country of Origin — 5 The International Spread of Luxury — 6 Innovation, Creativity and Management of Luxury Product Portfolios: What's New and What is Not — 7 Sustainability in the Luxury Context — 8 New Business Models of the 21st Century. |
| 520 ## - SUMARIO, ETC. |
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| Sumario, etc. |
Why do some luxury companies remain resilient through times of change, while others do not? The reason is that these companies have unique skills to diversify their revenue generation by being ambidextrous. Luxury companies today cannot depend on their reputation or their creativity alone to remain resilient, rather they require the ability to be ambidextrous - to explore new trajectories for future growth and exploiting their iconic values. In past decades, the industry has shifted from product to customer centric and forced companies to adopt new strategies and approaches to succeed. This includes the adoption of digital platforms such as ecommerce, social media and mobile enabled tools to continually elevate customer experience. In addition, new business models have emerged to address growing pains, particularly in inventory issues, over manufacturing and sustainability. Brands today are forced to adopt evolution through innovation that is anchored by new values without compromising their DNA. Based on in-depth research and interviews with CEOs from leading luxury companies, Lojacono and Pan show how companies can hedge their risks and remain resilient in times of change. |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
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| Término de materia o nombre geográfico como elemento de entrada |
Luxury goods industry |
| 9 (RLIN) |
7363 |
| 700 ## - ENTRADA AGREGADA--NOMBRE PERSONAL |
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| Nombre de persona |
Lojacono, Gabriella |
| Término indicativo de función/relación |
Autor |
| 9 (RLIN) |
13777 |
| 942 ## - ELEMENTOS DE ENTRADA AGREGADA (KOHA) |
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| Fuente del sistema de clasificación o colocación |
Clasificación de Library of Congress |
