MARC details
| 000 -CABECERA |
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| campo de control de longitud fija |
03504nam a2200265Ia 4500 |
| 001 - NÚMERO DE CONTROL |
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| campo de control |
3364 |
| 008 - DATOS DE LONGITUD FIJA--INFORMACIÓN GENERAL |
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| campo de control de longitud fija |
230305s2022 xx 000 0 und d |
| 020 ## - NÚMERO INTERNACIONAL ESTÁNDAR DEL LIBRO |
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| Número Internacional Estándar del Libro |
9783110737615 |
| 040 ## - FUENTE DE LA CATALOGACIÓN |
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| Centro/agencia transcriptor |
TBS |
| 041 ## - CÓDIGO DE LENGUA |
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| Código de lengua del texto/banda sonora o título independiente |
eng |
| 043 ## - CÓDIGO DE ÁREA GEOGRÁFICA |
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| Código de área geográfica |
en_UK |
| 050 ## - SIGNATURA TOPOGRÁFICA DE LA BIBLIOTECA DEL CONGRESO |
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| Número de clasificación |
HD9999.L852 |
| Número de documento/Ítem |
F88 2022 |
| 245 #4 - MENCIÓN DE TÍTULO |
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| Título |
The future of luxury brands |
| Resto del título |
: artification and sustainability |
| Mención de responsabilidad, etc. |
/ edited by Annamma Joy. |
| 260 ## - PUBLICACIÓN, DISTRIBUCIÓN, ETC. |
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| Lugar de publicación, distribución, etc. |
Berlin ; Boston, MA : Walter de Gruyter, 2022. |
| 300 ## - DESCRIPCIÓN FÍSICA |
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| Extensión |
xiii, 298 pages: illustrations, portraits (chiefly color) ; 24 cm. |
| 490 ## - MENCIÓN DE SERIE |
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| Mención de serie |
Business & economics. |
| 505 ## - NOTA DE CONTENIDO CON FORMATO |
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| Nota de contenido con formato |
Frontmatter — Advance Praise for The Future of Luxury Brands: Artification and Sustainability — Acknowledgments — Contents — 1. Artification and sustainability: foundational pillars of the luxury worlds of art, fashion, and wine — pt. 1. Luxury in the time of Covid-19 — 2. Luxury consumption and Covid-19 — pt. 2. The art world — 3. Organizational aesthetics as exploring the spiritual of the social — 4. Being at burning man: fabulations and provocations — 5. Valued belongings: museums and the luxury art market — 6. Art and aesthetics in the future of luxury — pt. 3. The world of fashion — 7. Wearing the writing on the wall: streetwear and street art — 8. Seller and consumer activists in the world of Canadian diamonds : a case of Italian political consumerism — 9. That's so trashy - artification of waste in the luxury fashion industry — 10. Luxury resale shaping the future of fashion — pt. 4. Wine and hospitality services — 11. Artification and social responsibility in the context of fine wine: opus one — 12. Sustainable transformative wine tourism : applications in experiential educational tourism — 13. Wines and subversive art : a conceptual definition of natural wines — 14. The artification of hospitality: elevating service to luxury status — Index. |
| 520 ## - SUMARIO, ETC. |
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| Sumario, etc. |
The concepts of artification and sustainability are now both at the heart of luxury brand marketing strategies; artification as an ongoing process of transformation in the world of art and sustainability as an indispensable response to the issues of our times. The Future of Luxury Brands examines three interrelated luxury-marketing segments—the art world, fashion and fine wines including hospitality services—through the dual lenses of sustainability and artification.<br/><br/>From safeguarding human and natural resources to upholding labor rights and protecting the environment, sustainability has taken center stage in consumer consciousness, embodying both moral authority and sound business practices. At the same time, artification—the process by which non-art is reconceived as art—applies the cachet of art to business, affording commercial products the sacred status accorded to works of art. When commercial products enter the realm of aesthetic creation, artification and consumer engagement inevitably increases.<br/><br/>This pioneering book examining artification and sustainability as strategic pillars of marketing strategies in the luxury industry will be essential reading for practitioners working in luxury product companies, as also students of luxury brand marketing. |
| 590 ## - NOTA LOCAL (RLIN) |
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| Procedencia (VM) [OBSOLETO] |
Includes bibliographical references and index. |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
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| Término de materia o nombre geográfico como elemento de entrada |
Luxury goods industry |
| Subdivisión general |
Environmental aspects |
| 9 (RLIN) |
11206 |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
Fashion design |
| Subdivisión general |
Environmental aspects |
| 9 (RLIN) |
4711 |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
Luxuries |
| Subdivisión general |
Design |
| -- |
Environmental aspects |
| 9 (RLIN) |
23456 |
| 700 ## - ENTRADA AGREGADA--NOMBRE PERSONAL |
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| Nombre de persona |
Joy, Annamma |
| Término indicativo de función/relación |
editor |
| 9 (RLIN) |
13884 |
| 942 ## - ELEMENTOS DE ENTRADA AGREGADA (KOHA) |
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| Fuente del sistema de clasificación o colocación |
Clasificación de Library of Congress |
