Strategic digital transformation : (Record no. 3463)

MARC details
010 ## - NÚMERO DE CONTROL DE LA BIBLIOTECA DEL CONGRESO
-- 2019035256
020 ## - NÚMERO INTERNACIONAL ESTÁNDAR DEL LIBRO
-- 9780367031060
-- (hardback)
020 ## - NÚMERO INTERNACIONAL ESTÁNDAR DEL LIBRO
-- 9780367031077
-- (paperback)
020 ## - NÚMERO INTERNACIONAL ESTÁNDAR DEL LIBRO
-- 9780429020469
-- (ebook)
040 ## - FUENTE DE CATALOGACIÓN
-- TBS
050 00 - SIGNATURA TOPOGRÁFICA DE LA BIBLIOTECA DEL CONGRESO
-- HD45
-- .S8467 2020
082 00 - NÚMERO DE LA CLASIFICACIÓN DECIMAL DEWEY
-- 658.05
-- 23
041 ## - CÓDIGO DE IDIOMA
-- English
245 00 - MENCIÓN DEL TÍTULO
-- Strategic digital transformation :
-- a results-driven approach /
-- edited by Alex Fenton, Gordon Fletcher and Marie Griffiths.
300 ## - DESCRIPCIÓN FÍSICA
-- ix, 215 pages ;
-- 26 cm.
500 ## - NOTA GENERAL
-- Includes bibliographical references and index.
520 ## - RESUMEN, ETC.
-- "Emerging technologies are having a profound impact upon business, as individuals and organisations increasingly embrace the benefits of the 'always on' attitude that digital technologies produce. The use of the web, apps, cloud storage, GPS and internet-connected devices has transformed the way we live, learn, play and interact - yet how a business can fully benefit from this transformation is not always clear. In response, this book enables students and business leaders to take a strategic and sustainable approach to realising the value of digital technologies. It offers results-driven solutions that successfully transform organisations into data-driven, people-focused businesses capable of sustainably competing at a global level. Split across four key parts, the material moves through understanding digital business to planning, implementing and assessing digital transformation. The current challenges facing all small organisations, including limited resources, financial pressures and the lack of dedicated IT departments, are explored. The authors consider the ways in which innovation can increase competitive advantage, how innovative business models can create new opportunities, and how a data-driven perspective can release embedded value within the organisation. Contemporary international case studies and examples throughout each chapter bridge theory with practical application and systematically document the patterns of activities that enable success. This textbook is a vital resource for postgraduate and undergraduate students of digital business, innovation and transformation. By showing how to initiate digital transformation across an organisation, it will prepare business owners, directors and management of small- and medium-sized businesses to take strategic advantage of new and emerging technologies to stay ahead of their competition"-- Provided by publisher.
650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA
-- Business enterprises
-- Technological innovations.
650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA
-- Organizational change
-- 2599
650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA
-- Business planning
-- 1415
942 ## -
-- lcc
-- 1
952 ## -
-- 0
-- 0
-- ddc
-- 0
-- HD_45_000000000000000_FEN
-- 0
-- 5117
-- TBS
-- TBS
-- 2023-03-24
-- 0
-- HD45 FEN
-- B04483
-- 2023-03-24
-- 2023-03-24
-- 1
999 ## -
-- 3463
-- 3463

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