MARC details
| 000 -CABECERA |
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| campo de control de longitud fija |
03511cam a2200277 a 4500 |
| 001 - NÚMERO DE CONTROL |
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| campo de control |
6507189 |
| 003 - IDENTIFICADOR DEL NÚMERO DE CONTROL |
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| campo de control |
CaAEU |
| 005 - FECHA Y HORA DE LA ÚLTIMA TRANSACCIÓN |
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| campo de control |
20240514113159.0 |
| 008 - DATOS DE LONGITUD FIJA--INFORMACIÓN GENERAL |
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| campo de control de longitud fija |
140313s2013 enk 001 0 eng d |
| 020 ## - NÚMERO INTERNACIONAL ESTÁNDAR DEL LIBRO |
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| Número Internacional Estándar del Libro |
9781591846284 |
| 040 ## - FUENTE DE LA CATALOGACIÓN |
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| Centro catalogador/agencia de origen |
UKMGB |
| Lengua de catalogación |
eng |
| Centro/agencia transcriptor |
UKMGB |
| Centro/agencia modificador |
OCLCO |
| -- |
CNCEN |
| -- |
YDXCP |
| -- |
BDX |
| -- |
AEU |
| -- |
AVC |
| 041 ## - CÓDIGO DE LENGUA |
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| Código de lengua del texto/banda sonora o título independiente |
eng |
| 050 #4 - SIGNATURA TOPOGRÁFICA DE LA BIBLIOTECA DEL CONGRESO |
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| Número de clasificación |
HF5415 |
| Número de documento/Ítem |
.H65 2013 |
| 100 ## - ENTRADA PRINCIPAL--NOMBRE DE PERSONA |
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| Nombre de persona |
Holiday, Ryan |
| 9 (RLIN) |
5868 |
| Término indicativo de función/relación |
author |
| 245 10 - MENCIÓN DE TÍTULO |
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| Título |
Trust me, I'm lying |
| Resto del título |
: confessions of a media manipulator |
| Mención de responsabilidad, etc. |
/ Ryan Holiday. |
| 260 ## - PUBLICACIÓN, DISTRIBUCIÓN, ETC. |
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| Lugar de publicación, distribución, etc. |
New York, NY : |
| Nombre del editor, distribuidor, etc. |
Portfolio/Penguin, |
| Fecha de publicación, distribución, etc. |
2013. |
| 300 ## - DESCRIPCIÓN FÍSICA |
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| Extensión |
xvii, 325 pages : |
| Otras características físicas |
illustrations (black and white) ; |
| Dimensiones |
22 cm. |
| 504 ## - NOTA DE BIBLIOGRAFÍA, ETC. |
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| Nota de bibliografía, etc. |
Includes bibliographical references and index. |
| 505 ## - NOTA DE CONTENIDO CON FORMATO |
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| Nota de contenido con formato |
Blogs make the news — How to turn nothing into something in three way-too easy steps — Blogs as a business : a brief overview — Tactic #1: bloggers are poor, help pay their bills — Tactic #2: tell them what they want to hear — Tactic #3: give them what spreads, not what's good — Tactic # 4: help them trick their readers — Tactic #5: sell them something they can sell (exploit the one-off problem) — Tactic #6: make it all about the headline — Tactic #7: kill 'em with pageview kindness — Tactic #8: use the technology against itself — Tactic #9: just make stuff up (everyone else is doing it) — The monster attacks : what blogs mean — Irin Carmon, the daily show, and me: the perfect storm of how toxic blogging can be — There are others : the manipulator hall of fame — Cute but evil : online entertainment tactics that drug you & i — The link economy : the leveraged illusion of sourcing — Extortion via the web : facing the online shakedown — The iterative hustle : online journalism's bogus philosophy — The myth of corrections — Cheering on our own deception — The dark side of snark : when internet humor attacks — The 21st century degradation ceremony : blogs as machines of hatred and punishment — Welcome to unreality — How to read a blog : an update on account of all the lies — Conclusion. |
| 520 ## - SUMARIO, ETC. |
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| Sumario, etc. |
Trust Me, I’m Lying was the first book to blow the lid off the speed and force at which rumors travel online—and get "traded up" the media ecosystem until they become real headlines and generate real responses in the real world. The culprit? Marketers and professional media manipulators, encouraged by the toxic economics of the news business.<br/> <br/>Whenever you see a malicious online rumor costs a company millions, politically motivated fake news driving elections, a product or celebrity zooming from total obscurity to viral sensation, or anonymously sourced articles becoming national conversation, someone is behind it. Often someone like Ryan Holiday.<br/> <br/>As he explains, “I wrote this book to explain how media manipulators work, how to spot their fingerprints, how to fight them, and how (if you must) to emulate their tactics. Why am I giving away these secrets? Because I’m tired of a world where trolls hijack debates, marketers help write the news, opinion masquerades as fact, algorithms drive everything to extremes, and no one is accountable for any of it. I’m pulling back the curtain because it’s time the public understands how things really work. What you choose to do with this information is up to you.” |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
Marketing |
| Subdivisión general |
Blogs |
| 9 (RLIN) |
5352 |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
Public relations |
| Subdivisión general |
Blogs |
| 9 (RLIN) |
23524 |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
Social media |
| Subdivisión general |
Economic aspects |
| 9 (RLIN) |
5351 |
| 653 ## - TÉRMINO DE INDIZACIÓN--NO CONTROLADO |
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| Término no controlado |
Bibliography B3 ELEC - Communicating for Influence |
| 942 ## - ELEMENTOS DE ENTRADA AGREGADA (KOHA) |
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| Fuente del sistema de clasificación o colocación |
Clasificación de Library of Congress |
