MARC details
| 000 -CABECERA |
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| campo de control de longitud fija |
03316pam a2200289 i 4500 |
| 001 - NÚMERO DE CONTROL |
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| campo de control |
9976603 |
| 003 - IDENTIFICADOR DEL NÚMERO DE CONTROL |
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| campo de control |
CaAEU |
| 005 - FECHA Y HORA DE LA ÚLTIMA TRANSACCIÓN |
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| campo de control |
20240424141635.0 |
| 008 - DATOS DE LONGITUD FIJA--INFORMACIÓN GENERAL |
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| campo de control de longitud fija |
220207t20222022caua b 001 0 eng d |
| 020 ## - NÚMERO INTERNACIONAL ESTÁNDAR DEL LIBRO |
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| Número Internacional Estándar del Libro |
9781526419255 |
| 035 ## - NÚMERO DE CONTROL DEL SISTEMA |
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| Número de control de sistema |
(OCoLC)1308476821 |
| 040 ## - FUENTE DE LA CATALOGACIÓN |
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| Centro/agencia transcriptor |
TBS |
| 041 ## - CÓDIGO DE LENGUA |
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| Código de lengua del texto/banda sonora o título independiente |
eng |
| 050 #4 - SIGNATURA TOPOGRÁFICA DE LA BIBLIOTECA DEL CONGRESO |
|---|
| Número de clasificación |
HD9999.L852 |
| Número de documento/Ítem |
S65 2022 |
| 100 ## - ENTRADA PRINCIPAL--NOMBRE DE PERSONA |
|---|
| Nombre de persona |
Solomon, Michael R. |
| Término indicativo de función/relación |
author |
| 9 (RLIN) |
20424 |
| 245 10 - MENCIÓN DE TÍTULO |
|---|
| Título |
Fashion & luxury marketing |
| Mención de responsabilidad, etc. |
/ Michael R. Solomon and Mona Mrad. |
| 246 3# - FORMA VARIANTE DE TÍTULO |
|---|
| Título propio/Titulo breve |
Fashion and luxury marketing |
| 260 ## - PUBLICACIÓN, DISTRIBUCIÓN, ETC. |
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| Lugar de publicación, distribución, etc. |
London ; Thousand Oaks CA ; New Delhi ; Singapore : SAGE Publications, 2022. |
| 300 ## - DESCRIPCIÓN FÍSICA |
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| Extensión |
xviii, 384 pages : illustrations, portraits (color) ; 25 cm. |
| 504 ## - NOTA DE BIBLIOGRAFÍA, ETC. |
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| Nota de bibliografía, etc. |
Includes bibliographical references and index. |
| 505 ## - NOTA DE CONTENIDO CON FORMATO |
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| Nota de contenido con formato |
Introduction to fashion marketing. Fashion marketing : an introduction — The big picture of the fashion industry — Understanding fashion change — Ethical and sustainable fashion — Fashion marketing strategy. Strategic planning and marketing insights — Segmentation, targeting and positioning — How consumers think about and choose fashion. Micro factors : perception, learning and attitudes — Individual consumer dynamics : motivation and the self-concept — Macro factors : group and social influence and fashion opinion leadership — Applying the marketing mix. Product development, branding and pricing — Fashion marketing communications — Fashion retailing and distribution. |
| 520 ## - SUMARIO, ETC. |
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| Sumario, etc. |
Written by marketing experts, this authoritative and comprehensive full-color textbook is made up of both accessible research and theory, real-world examples and case studies including Prada, Gucci and Burberry. It provides students with an overview of the global fashion industry and fashion marketing, strategy, branding, communications, retailing and distribution, as well as the psychological factors involved in consuming fashion and luxury. The role of social media, celebrities, and influencers such as Kim Kardashian and Lil Miquela are discussed, as is the ever-increasing role of ethical fashion and sustainability. The authors also offer an expanded view of fashion and luxury by moving beyond just clothing and apparel to include other fashionable and luxurious products and services, including technology. Packed with attractive visuals from fashion and culture, and accompanied by chapter summaries, questions and exercises, this textbook is essential reading for students studying fashion, luxury, marketing, management, retailing, branding and communications. <br/><br/>The role of social media, celebrities and influencers such as Kim Kardashian and Lil Miquela are discussed, as is the ever-increasing role of ethical fashion and sustainability. The authors also offer an expanded view of fashion and luxury by moving beyond just clothing and apparel to include other fashionable and luxurious products and services, including technology. Packed with attractive visuals from fashion and culture, and accompanied by chapter summaries, questions and exercises, this textbook is essential reading for students studying fashion, luxury, marketing, management, retailing, branding and communications. |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
Fashion merchandising |
| 9 (RLIN) |
8540 |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
Luxuries |
| Subdivisión general |
Marketing |
| 9 (RLIN) |
7147 |
| 700 ## - ENTRADA AGREGADA--NOMBRE PERSONAL |
|---|
| Nombre de persona |
Mrad, Mona |
| Término indicativo de función/relación |
author |
| 9 (RLIN) |
13693 |
| 942 ## - ELEMENTOS DE ENTRADA AGREGADA (KOHA) |
|---|
| Fuente del sistema de clasificación o colocación |
Clasificación de Library of Congress |
