MARC details
| 000 -CABECERA |
|---|
| campo de control de longitud fija |
03320cam a2200277 i 4500 |
| 001 - NÚMERO DE CONTROL |
|---|
| campo de control |
20315708 |
| 005 - FECHA Y HORA DE LA ÚLTIMA TRANSACCIÓN |
|---|
| campo de control |
20240319104108.0 |
| 008 - DATOS DE LONGITUD FIJA--INFORMACIÓN GENERAL |
|---|
| campo de control de longitud fija |
180122s2018 maua 001 0 eng c |
| 010 ## - NÚMERO DE CONTROL DE LA BIBLIOTECA DEL CONGRESO |
|---|
| Número de control de LC |
2018000145 |
| 020 ## - NÚMERO INTERNACIONAL ESTÁNDAR DEL LIBRO |
|---|
| Número Internacional Estándar del Libro |
9781633696150 |
| Información calificativa |
(pbk. : alk. paper) |
| 040 ## - FUENTE DE LA CATALOGACIÓN |
|---|
| Centro catalogador/agencia de origen |
MH/DLC |
| Lengua de catalogación |
eng |
| Centro/agencia transcriptor |
MH |
| Normas de descripción |
rda |
| Centro/agencia modificador |
DLC |
| 042 ## - CÃDIGO DE AUTENTICACIÃN |
|---|
| Código de autenticación |
pcc |
| 050 00 - SIGNATURA TOPOGRÁFICA DE LA BIBLIOTECA DEL CONGRESO |
|---|
| Número de clasificación |
HD30.4 |
| Número de documento/Ítem |
.E435 2018 |
| 041 ## - CÓDIGO DE LENGUA |
|---|
| Código de lengua del texto/banda sonora o título independiente |
English |
| 100 1# - ENTRADA PRINCIPAL--NOMBRE DE PERSONA |
|---|
| Nombre de persona |
Ellet, William, |
| Término indicativo de función/relación |
author. |
| 245 14 - MENCIÓN DE TÍTULO |
|---|
| Título |
The case study handbook |
| Resto del título |
: a student's guide |
| Mención de responsabilidad, etc. |
/ William Ellet. |
| 250 ## - MENCIÓN DE EDICIÓN |
|---|
| Mención de edición |
Revised edition. |
| 264 #1 - PRODUCCIÓN, PUBLICACIÓN, DISTRIBUCIÓN, FABRICACIÓN Y COPYRIGHT |
|---|
| Producción, publicación, distribución, fabricación y copyright |
Boston, Massachusetts : |
| Nombre del de productor, editor, distribuidor, fabricante |
Harvard Business Review Press, |
| Fecha de producción, publicación, distribución, fabricación o copyright |
[2018] |
| 300 ## - DESCRIPCIÓN FÍSICA |
|---|
| Extensión |
vi, 253 pages : |
| Otras características físicas |
illustrations ; |
| Dimensiones |
24 cm |
| 500 ## - NOTA GENERAL |
|---|
| Nota general |
Includes index. |
| 505 0# - NOTA DE CONTENIDO CON FORMATO |
|---|
| Nota de contenido con formato |
What is the case method? : what's in it for you? — Part I. Analyzing cases: What is a case? — The skills you need to read and analyze a case — How to analyze decision scenario cases — How to analyze evaluation scenario cases — How to analyze problem-diagnosis scenario cases — Part II. Discussing cases: How to prepare and discuss cases — Part III. Writing about cases: How to write case-based essays — How to write decision scenario essays — How to write evaluation scenario essays — How to write problem-diagnosis scenario essays — Part IV. Cases for analysis and writing: General Motors: Packard Electric Division — Malaysia in the 1990s (A) — Allentown Materials Corporation: the Electronic Products Division (abridged) — Part V. Study guides for case analysis and writing: Study guide for decision scenario cases — Study guide for evaluation scenario cases — Study guide for problem-diagnosis scenario cases. |
| 520 ## - SUMARIO, ETC. |
|---|
| Sumario, etc. |
If you're enrolled in an executive education or MBA program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about cases mystifying, challenging, or downright frustrating.That's not surprising: cases are not expository writing and good ones are often nonlinear and even misleading in their presentation and organization. Apply the conventional approach to understanding business cases, and you may waste time (at best) and arrive at faulty understandings (at worst). In The Case Study Handbook, William Ellet presents a potent new approach for analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (solving a problem, making a decision, or forming an evaluation) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author's framework.Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Extensive examples of effective and ineffective writing further reinforce your learning. The book also includes a chapter on how to talk about cases more effectively in class. The Case Study Handbook will be an indispensable learning aid for any current or prospective MBA or executive education student.-- |
| Fuente proveedora |
Provided by publisher |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
Management |
| Subdivisión general |
Case studies |
| -- |
Study and teaching. |
| 942 ## - ELEMENTOS DE ENTRADA AGREGADA (KOHA) |
|---|
| Fuente del sistema de clasificación o colocación |
Clasificación de Library of Congress |
