Modeling Emerging-Market Firms’ Competitive Retail Distribution Strategies (Record no. 4070)
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| campo de control de longitud fija | 01972nam a22001697a 4500 |
| 008 - DATOS DE LONGITUD FIJA--INFORMACIÓN GENERAL | |
| campo de control de longitud fija | 240429b |||||||| |||| 00| 0 eng d |
| 022 ## - NÚMERO INTERNACIONAL NORMALIZADO PARA PUBLICACIONES SERIADAS | |
| Número Internacional Normalizado para Publicaciones Seriadas | 1547-7193 |
| 040 ## - FUENTE DE LA CATALOGACIÓN | |
| Centro/agencia transcriptor | tbs |
| 100 ## - ENTRADA PRINCIPAL--NOMBRE DE PERSONA | |
| Nombre de persona | Sharma, Amalesh |
| Fechas asociadas al nombre | author |
| 245 ## - MENCIÓN DE TÍTULO | |
| Título | Modeling Emerging-Market Firms’ Competitive Retail Distribution Strategies |
| 505 ## - NOTA DE CONTENIDO CON FORMATO | |
| Nota de contenido con formato | Journal of Marketing Research, 2019-06, Vol.56 (3), p.439-458, Article 439 |
| 520 ## - SUMARIO, ETC. | |
| Sumario, etc. | In emerging markets, the effective implementation of distribution strategies is challenged by underdeveloped road infrastructure and a low penetration of retail stores that are insufficient in meeting customer needs. In addition, products are typically distributed in multiple forms through multiple retail channels. Given the competitive landscape, manufacturers’ distribution strategies should be based on anticipation of competitor reactions. Accordingly, the authors develop a manufacturer-level competition model to study the distribution and price decisions of insecticide manufacturers competing across multiple product forms and retail channels. Their study shows that both consumer preferences and estimated production and distribution costs vary across brands, product forms, and retail channels; that ignoring distribution and solely focusing on price competition results in up to a 55% overestimation of manufacturer profit margins; and that observed pricing and distribution patterns support competition rather than collusion among manufacturers. Through counterfactual studies, the authors find that manufacturers respond to decreases in distribution costs and to the exclusive distribution of more preferred manufacturers by asymmetrically changing their price and distribution decisions across different retail channels. |
| 700 ## - ENTRADA AGREGADA--NOMBRE PERSONAL | |
| Nombre de persona | Kumar, V. |
| 9 (RLIN) | 23393 |
| Término indicativo de función/relación | author |
| 700 ## - ENTRADA AGREGADA--NOMBRE PERSONAL | |
| Nombre de persona | Cosguner, Koray |
| 9 (RLIN) | 23394 |
| 856 ## - LOCALIZACIÓN Y ACCESO ELECTRÓNICOS | |
| Identificador Uniforme del Recurso | <a href="https://tbseducation.sharepoint.com/:b:/s/TBS-BCNLIBRARY/EQFzKbxqb5JGu3ABbyAT4jIBG87F7nJVm_WL456V5QcGRQ?e=Phdwef">https://tbseducation.sharepoint.com/:b:/s/TBS-BCNLIBRARY/EQFzKbxqb5JGu3ABbyAT4jIBG87F7nJVm_WL456V5QcGRQ?e=Phdwef</a> |
| Texto de enlace | Full text |
| 942 ## - ELEMENTOS DE ENTRADA AGREGADA (KOHA) | |
| Fuente del sistema de clasificación o colocación | Clasificación de Library of Congress |
| Estado de retiro | Estado de pérdida | Fuente del sistema de clasificación o colocación | Estado dañado | No para préstamo | Biblioteca de origen | Biblioteca actual | Fecha de adquisición | Total de préstamos | Fecha visto por última vez | Precio válido a partir de | Tipo de ítem Koha |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Clasificación de Library of Congress | TBS Barcelona | TBS Barcelona | 29/04/2024 | 29/04/2024 | 29/04/2024 | Academic Article |
