MARC details
| 000 -CABECERA |
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| campo de control de longitud fija |
03347nam a2200289 a 4500 |
| 001 - NÚMERO DE CONTROL |
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| campo de control |
991011387449706706 |
| 005 - FECHA Y HORA DE LA ÚLTIMA TRANSACCIÓN |
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20240730091742.0 |
| 008 - DATOS DE LONGITUD FIJA--INFORMACIÓN GENERAL |
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140921s2004 xxu|||||||||| 0|1 | eng|c |
| 020 ## - NÚMERO INTERNACIONAL ESTÁNDAR DEL LIBRO |
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| Número Internacional Estándar del Libro |
9780743260886 |
| 040 ## - FUENTE DE LA CATALOGACIÓN |
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| Centro catalogador/agencia de origen |
Y8N |
| Lengua de catalogación |
eng |
| Centro/agencia transcriptor |
Y8N |
| Centro/agencia modificador |
OCLCO |
| -- |
OCLCF |
| 041 ## - CÓDIGO DE LENGUA |
|---|
| Código de lengua del texto/banda sonora o título independiente |
eng |
| 050 ## - SIGNATURA TOPOGRÁFICA DE LA BIBLIOTECA DEL CONGRESO |
|---|
| Número de clasificación |
HD41. |
| Número de documento/Ítem |
P67 2004 |
| 100 ## - ENTRADA PRINCIPAL--NOMBRE DE PERSONA |
|---|
| Nombre de persona |
Porter, Michael E. |
| Fechas asociadas al nombre |
1947- |
| 9 (RLIN) |
23689 |
| Término indicativo de función/relación |
author |
| 245 10 - MENCIÓN DE TÍTULO |
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| Título |
Competitive strategy |
| Resto del título |
: techniques for analyzing industries and competitors |
| Mención de responsabilidad, etc. |
/ Michael E. Porter |
| 250 ## - MENCIÓN DE EDICIÓN |
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| Mención de edición |
First Free Press export edition. |
| 260 ## - PUBLICACIÓN, DISTRIBUCIÓN, ETC. |
|---|
| Lugar de publicación, distribución, etc. |
New York : |
| Nombre del editor, distribuidor, etc. |
Free Press, |
| Fecha de publicación, distribución, etc. |
2004. |
| 300 ## - DESCRIPCIÓN FÍSICA |
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| Extensión |
xxviii, 396 pages : |
| Otras características físicas |
illustrations, charts, graphs (black and white) ; |
| Dimensiones |
24 cm. |
| 500 ## - NOTA GENERAL |
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| Nota general |
Ed. original: 1998 |
| 504 ## - NOTA DE BIBLIOGRAFÍA, ETC. |
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| Nota de bibliografía, etc. |
Includes index. |
| 505 ## - NOTA DE CONTENIDO CON FORMATO |
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| Nota de contenido con formato |
pt. 1. General analytical techniques — 1. The structural analysis of industries — 2. Generic competitive strategies — 3. A framework for competitor analysis — 4. Market signals — 5. Competitive moves — 6. Strategy towards buyers and suppliers — 7. Structural analysis within industries — 8. Industry evolution — pt. 2. Generic industry environments — 9. Competitive strategy in fragmented industries — 10. Competitive strategy in emerging industries — 11. The transition to industry maturity — 12. Competitive strategy in declining industries — 13. Competition in global industries — pt. 3. Strategic decisions — 14. The strategic analysis of vertical integration — 15. Capacity expansion — 16. Entry into new businesses. |
| 520 ## - SUMARIO, ETC. |
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| Sumario, etc. |
Electrifying in its simplicity—like all great breakthroughs—Porter’s analysis of industries captures the complexity of industry competition in five underlying forces. Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies—lowest cost, differentiation, and focus—which bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided. In the almost two decades since publication, Porter's framework for predicting competitor behavior has transformed the way in which companies look at their rivals and has given rise to the new discipline of competitor assessment.<br/><br/>More than a million managers in both large and small companies, investment analysts, consultants, students, and scholars throughout the world have internalized Porter's ideas and applied them to assess industries, understand competitors, and choose competitive positions. The ideas in the book address the underlying fundamentals of competition in a way that is independent of the specifics of the ways companies go about competing.<br/><br/>Competitive Strategy has filled a void in management thinking. It provides an enduring foundation and grounding point on which all subsequent work can be built. By bringing a disciplined structure to the question of how firms achieve superior profitability, Porter’s rich frameworks and deep insights comprise a sophisticated view of competition unsurpassed in the last quarter-century. |
| 526 ## - NOTA DE INFORMACIÓN SOBRE EL PROGRAMA DE ESTUDIO |
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| Nombre del programa |
M1 Strategic Management |
| 650 00 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
Competition |
| 9 (RLIN) |
1642 |
| 650 00 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
Industrial management |
| 9 (RLIN) |
20469 |
| 650 00 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
Strategic planning |
| 9 (RLIN) |
3573 |
| 942 ## - ELEMENTOS DE ENTRADA AGREGADA (KOHA) |
|---|
| Fuente del sistema de clasificación o colocación |
Clasificación de Library of Congress |
