MARC details
| 000 -CABECERA |
|---|
| campo de control de longitud fija |
03630cam a2200265Mi 4500 |
| 001 - NÚMERO DE CONTROL |
|---|
| campo de control |
Rebiun32658600 |
| 008 - DATOS DE LONGITUD FIJA--INFORMACIÓN GENERAL |
|---|
| campo de control de longitud fija |
121022s2004 at 000 0 eng d |
| 020 ## - NÚMERO INTERNACIONAL ESTÁNDAR DEL LIBRO |
|---|
| Número Internacional Estándar del Libro |
9780743260879 |
| 040 ## - FUENTE DE LA CATALOGACIÓN |
|---|
| Centro/agencia transcriptor |
TBS |
| 041 ## - CÓDIGO DE LENGUA |
|---|
| Código de lengua del texto/banda sonora o título independiente |
eng |
| 050 ## - SIGNATURA TOPOGRÁFICA DE LA BIBLIOTECA DEL CONGRESO |
|---|
| Número de clasificación |
HD41 |
| Número de documento/Ítem |
.P668 2004 |
| 100 ## - ENTRADA PRINCIPAL--NOMBRE DE PERSONA |
|---|
| Nombre de persona |
Porter, Michael E. |
| Fechas asociadas al nombre |
1947- |
| 9 (RLIN) |
23689 |
| Término indicativo de función/relación |
author |
| 245 10 - MENCIÓN DE TÍTULO |
|---|
| Título |
Competitive advantage |
| Resto del título |
: creating and sustaining superior performance |
| Mención de responsabilidad, etc. |
/ Michael E. Porter |
| 250 ## - MENCIÓN DE EDICIÓN |
|---|
| Mención de edición |
First Free Press export edition. |
| 260 ## - PUBLICACIÓN, DISTRIBUCIÓN, ETC. |
|---|
| Lugar de publicación, distribución, etc. |
New York, NY : |
| Nombre del editor, distribuidor, etc. |
Free Press, |
| Fecha de publicación, distribución, etc. |
2004 |
| 300 ## - DESCRIPCIÓN FÍSICA |
|---|
| Extensión |
xxiv, 557 pages : |
| Otras características físicas |
illustrations, charts, graphs (black and white) ; |
| Dimensiones |
24 cm. |
| 500 ## - NOTA GENERAL |
|---|
| Nota general |
Originally published: New York : Free Press ; London : Collier Macmillan, c1985. |
| 504 ## - NOTA DE BIBLIOGRAFÍA, ETC. |
|---|
| Nota de bibliografía, etc. |
Includes bibliographical references and index. |
| 505 ## - NOTA DE CONTENIDO CON FORMATO |
|---|
| Nota de contenido con formato |
1. Competitive strategy : the core concepts — pt. 1. Principles of competitive advantage — 2. The value chain and competitive advantage — 3. Cost advantage — 4. Differentiation — 5. Technology and competitive advantage — 6. Competitor selection — pt. 2. Competitive scope within an industry — 7. Industry segmentation and competitive advantage — 8. Substitution — pt. 3. Corporate strategy and competitive advantage — 9. Interrelationships among business units — 10. Horizontal strategy — 11. Achieving interrelationships — 12. Complementary products and competitive advantage — pt. 4. Implications for offensive and defensive competitive strategy — 13. Industry scenarios and competitive strategy under uncertainty — 14. Defensive strategy — 15. Attacking an industry leader. |
| 520 ## - SUMARIO, ETC. |
|---|
| Sumario, etc. |
The essential complement to the path-breaking book Competitive Strategy, Michael E. Porter's Competitive Advantage explores the underpinnings of competitive advantage in the individual firm. With over 30 printings in English and translated into thirteen languages, this second volume in Porter's landmark trilogy describes how a firm actually gains an advantage over its rivals. Competitive Advantage introduces a whole new way of understanding what a firm does. Porter's groundbreaking concept of the value chain disaggregates a company into "activities," or the discrete functions or processes that represent the elemental building blocks of competitive advantage.<br/><br/>Now an essential part of international business thinking, Competitive Advantage takes strategy from broad vision to an internally consistent configuration of activities. Its powerful framework provides the tools to understand the drivers of cost and a company's relative cost position. Porter's value chain enables managers to isolate the underlying sources of buyer value that will command a premium price, and the reasons why one product or service substitutes for another. He shows how competitive advantage lies not only in activities themselves but in the way activities relate to each other, to supplier activities, and to customer activities. Competitive Advantage also provides for the first time the tools to strategically segment an industry and rigorously assess the competitive logic of diversification.<br/><br/>That the phrases "competitive advantage" and "sustainable competitive advantage" have become commonplace is testimony to the power of Porter's ideas. Competitive Advantage has guided countless companies, business school students, and scholars in understanding the roots of competition. Porter's work captures the extraordinary complexity of competition in a way that makes strategy both concrete and actionable. |
| 526 ## - NOTA DE INFORMACIÓN SOBRE EL PROGRAMA DE ESTUDIO |
|---|
| Nombre del programa |
M1 Strategic Management |
| 650 #4 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
Competition |
| 650 #4 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
Industrial management |
| 942 ## - ELEMENTOS DE ENTRADA AGREGADA (KOHA) |
|---|
| Fuente del sistema de clasificación o colocación |
Clasificación de Library of Congress |
