MARC details
| 000 -CABECERA |
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| campo de control de longitud fija |
03784cam a2200313 i 4500 |
| 001 - NÚMERO DE CONTROL |
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| campo de control |
9239445 |
| 003 - IDENTIFICADOR DEL NÚMERO DE CONTROL |
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| campo de control |
CaAEU |
| 005 - FECHA Y HORA DE LA ÚLTIMA TRANSACCIÓN |
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| campo de control |
20240723124258.0 |
| 006 - CÓDIGOS DE INFORMACIÓN DE LONGITUD FIJA--CARACTERÍSTICAS DEL MATERIAL ADICIONAL |
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| campo de control de longitud fija |
m o d |
| 007 - CAMPO FIJO DE DESCRIPCIÓN FÍSICA--INFORMACIÓN GENERAL |
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| campo de control de longitud fija |
cr cnu---unuuu |
| 008 - DATOS DE LONGITUD FIJA--INFORMACIÓN GENERAL |
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| campo de control de longitud fija |
200328s2020 njua o 001 0 eng d |
| 020 ## - NÚMERO INTERNACIONAL ESTÁNDAR DEL LIBRO |
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| ISBN cancelado o inválido |
9781119690689 |
| Información calificativa |
(hardcover) |
| 035 ## - NÚMERO DE CONTROL DEL SISTEMA |
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| Número de control de sistema |
on1147278051 |
| 040 ## - FUENTE DE LA CATALOGACIÓN |
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| Centro catalogador/agencia de origen |
EBLCP |
| Lengua de catalogación |
eng |
| Normas de descripción |
rda |
| -- |
pn |
| Centro/agencia transcriptor |
EBLCP |
| Centro/agencia modificador |
TEFOD |
| -- |
N$T |
| -- |
YDXIT |
| -- |
OCLCQ |
| -- |
YDX |
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UKAHL |
| -- |
UKOBU |
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OCLCQ |
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OCLCF |
| -- |
VVJ |
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ORU |
| -- |
AEU |
| 041 ## - CÓDIGO DE LENGUA |
|---|
| Código de lengua del texto/banda sonora o título independiente |
eng |
| 050 #4 - SIGNATURA TOPOGRÁFICA DE LA BIBLIOTECA DEL CONGRESO |
|---|
| Número de clasificación |
HD62.5 |
| Número de documento/Ítem |
.B53 2020 |
| 100 ## - ENTRADA PRINCIPAL--NOMBRE DE PERSONA |
|---|
| Nombre de persona |
Blank, Steven G. |
| Forma completa/desarrollada del nombre |
(Steven Gary) |
| Término indicativo de función/relación |
author |
| 9 (RLIN) |
10577 |
| 245 14 - MENCIÓN DE TÍTULO |
|---|
| Título |
The startup owner's manual |
| Resto del título |
: the step-by-step guide for building a great company. |
| Número de parte o sección de la obra |
Vol. 1 |
| Mención de responsabilidad, etc. |
/ Steve Blank and Bob Dorf. |
| 260 ## - PUBLICACIÓN, DISTRIBUCIÓN, ETC. |
|---|
| Lugar de publicación, distribución, etc. |
Hoboken, NJ : |
| Nombre del editor, distribuidor, etc. |
John Wiley & Sons, |
| Fecha de publicación, distribución, etc. |
2020. |
| 300 ## - DESCRIPCIÓN FÍSICA |
|---|
| Extensión |
xxix, 571 pages : |
| Otras características físicas |
illustrations (black and white) ; |
| Dimensiones |
25 cm. |
| 500 ## - NOTA GENERAL |
|---|
| Nota general |
Originally published 2012. |
| 504 ## - NOTA DE BIBLIOGRAFÍA, ETC. |
|---|
| Nota de bibliografía, etc. |
Includes index. |
| 505 ## - NOTA DE CONTENIDO CON FORMATO |
|---|
| Nota de contenido con formato |
A repeatable path — Why a second decade? — The four steps : a new path — Getting started — The path to disaster : a startup is not a small version of a big company — The path to the epiphany : the customer development model — The customer development manifesto — Step one : customer discovery — An introduction to customer discovery — Customer discovery, phase one : state your business model hypotheses — Customer discovery, phase two : “get out of the building” to test the problem : “do people care?” — Customer discovery, phase three : “get out of the building” and test the product solution — Customer discovery, phase four : verify the business model and pivot or proceed — Step two : customer validation — Introduction to customer validation — Customer validation, phase one : “get ready to sell” — Customer validation, phase two : “get out of the building and sell!” — Customer validation, phase three : develop product and company positioning — Customer validation, phase four : the toughest question of all : pivot or proceed? — The startup owner’s manual “site” map — Customer development checklists — Glossary — How to build a web startup : a simple overview. |
| 520 ## - SUMARIO, ETC. |
|---|
| Sumario, etc. |
More than 100,000 entrepreneurs rely on this book for detailed, step-by-step instructions on building successful, scalable, profitable startups. The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide. Why? The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work. This method was created by renowned Silicon Valley startup expert Steve Blank, co-creator with Eric Ries of the 'Lean Startup' movement and tested and refined by him for more than a decade. This 608-page how-to guide includes over 100 charts, graphs, and diagrams, plus 77 valuable checklists that guide you as you drive your company toward profitability. It will help you: - Avoid the 9 deadly sins that destroy startups' chances for success - Use the Customer Development method to bring your business idea to life - Incorporate the Business Model Canvas as the organizing principle for startup hypotheses - Identify your customers and determine how to 'get, keep and grow' customers profitably - Compute how you'll drive your startup to repeatable, scalable profits. The Startup Owner's Manual was originally published by K & S Ranch Publishing Inc. and is now available from Wiley. The cover, design, and content are the same as the prior release and should not be considered a new or updated product. |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
New business enterprises |
| 9 (RLIN) |
2621 |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
Entrepreneurship |
| 9 (RLIN) |
570 |
| 700 ## - ENTRADA AGREGADA--NOMBRE PERSONAL |
|---|
| Nombre de persona |
Dorf, Bob |
| Término indicativo de función/relación |
author |
| 9 (RLIN) |
3671 |
| 942 ## - ELEMENTOS DE ENTRADA AGREGADA (KOHA) |
|---|
| Fuente del sistema de clasificación o colocación |
Clasificación de Library of Congress |
