MARC details
| 000 -CABECERA |
|---|
| campo de control de longitud fija |
02364nam a22002177a 4500 |
| 008 - DATOS DE LONGITUD FIJA--INFORMACIÓN GENERAL |
|---|
| campo de control de longitud fija |
240712b |||||||| |||| 00| 0 eng d |
| 020 ## - NÚMERO INTERNACIONAL ESTÁNDAR DEL LIBRO |
|---|
| Número Internacional Estándar del Libro |
9781032837215 |
| 040 ## - FUENTE DE LA CATALOGACIÓN |
|---|
| Centro/agencia transcriptor |
TBS |
| 041 ## - CÓDIGO DE LENGUA |
|---|
| Código de lengua del texto/banda sonora o título independiente |
eng |
| 050 ## - SIGNATURA TOPOGRÁFICA DE LA BIBLIOTECA DEL CONGRESO |
|---|
| Número de clasificación |
HF5415.1255 |
| Número de documento/Ítem |
.H47 2024 |
| 245 ## - MENCIÓN DE TÍTULO |
|---|
| Título |
Branding and product design |
| Resto del título |
: an integrated perspective |
| Mención de responsabilidad, etc. |
/ Monika Hestad. |
| 260 ## - PUBLICACIÓN, DISTRIBUCIÓN, ETC. |
|---|
| Lugar de publicación, distribución, etc. |
Abingdon, England ; |
| -- |
New York, NY : |
| Nombre del editor, distribuidor, etc. |
Routledge, |
| Fecha de publicación, distribución, etc. |
2024 |
| 300 ## - DESCRIPCIÓN FÍSICA |
|---|
| Extensión |
xv, 166 pages : illustrations (black and white) ; 25 cm. |
| 504 ## - NOTA DE BIBLIOGRAFÍA, ETC. |
|---|
| Nota de bibliografía, etc. |
Includes bibliographical references and index. |
| 505 ## - NOTA DE CONTENIDO CON FORMATO |
|---|
| Nota de contenido con formato |
Strategy : the brand and the product — History : value-centeredness in branding and design — Products : performing brand stories — Context : a dynamic learning process — Planning : preparing for the use of design knowledge — Research : informing the design process ¬— Innovation : balancing coherence and change. |
| 520 ## - SUMARIO, ETC. |
|---|
| Sumario, etc. |
Why do winning brands appear to be more creative and authentic than less successful ones? Despite the strong link between famous brands and the products sold under their name, there is still a gap in understanding the relationship between product design and brand-building - Monika Hestad plugs that gap. Branding and Product Design discusses key questions about the link between product and brand and about design processes and innovation. It examines these questions on both macro and micro levels and provides the reader with tools to help understand the role of products in building a brand, and how to bring the brand and the product design process together. These are based on the author's research into branding and product design, her years of teaching these topics, and her own industrial practice. Qualitative interviews delivering an 'insider' perspective on major brands bring abstract concepts to life. The book includes case studies from well-known and up-and-coming brands and will prove invaluable to design practitioners, marketers, managers and other professionals working close to designers. It will also benefit those teaching and studying, particularly if they are involved in the new higher education programmes where business schools and design schools are co-operating to reflect the intersection between design and branding. |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
Brand name products |
| 9 (RLIN) |
2371 |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
Product design |
| 9 (RLIN) |
6163 |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
Branding (Marketing) |
| 9 (RLIN) |
6284 |
| 942 ## - ELEMENTOS DE ENTRADA AGREGADA (KOHA) |
|---|
| Fuente del sistema de clasificación o colocación |
Clasificación de Library of Congress |
