MARC details
| 000 -CABECERA |
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| campo de control de longitud fija |
04130pam a2200325 i 4500 |
| 001 - NÚMERO DE CONTROL |
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| campo de control |
7590347 |
| 003 - IDENTIFICADOR DEL NÚMERO DE CONTROL |
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| campo de control |
CaAEU |
| 005 - FECHA Y HORA DE LA ÚLTIMA TRANSACCIÓN |
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| campo de control |
20250707135949.0 |
| 008 - DATOS DE LONGITUD FIJA--INFORMACIÓN GENERAL |
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| campo de control de longitud fija |
160415t20162016nyua b 001 0 eng |
| 010 ## - NÚMERO DE CONTROL DE LA BIBLIOTECA DEL CONGRESO |
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| Número de control de LC |
2016016991 |
| 020 ## - NÚMERO INTERNACIONAL ESTÁNDAR DEL LIBRO |
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| Número Internacional Estándar del Libro |
9781501306686 |
| 035 ## - NÚMERO DE CONTROL DEL SISTEMA |
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| Número de control de sistema |
ocn908262355 |
| 040 ## - FUENTE DE LA CATALOGACIÓN |
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| Centro catalogador/agencia de origen |
DLC |
| Lengua de catalogación |
eng |
| Normas de descripción |
rda |
| Centro/agencia transcriptor |
DLC |
| Centro/agencia modificador |
YDXCP |
| -- |
BTCTA |
| -- |
BDX |
| -- |
OCLCO |
| -- |
OCLCQ |
| -- |
OCLCO |
| -- |
OCLCF |
| -- |
OCLCO |
| -- |
UAB |
| 041 ## - CÓDIGO DE LENGUA |
|---|
| Código de lengua del texto/banda sonora o título independiente |
English |
| 042 ## - CÃDIGO DE AUTENTICACIÃN |
|---|
| Código de autenticación |
pcc |
| 050 00 - SIGNATURA TOPOGRÁFICA DE LA BIBLIOTECA DEL CONGRESO |
|---|
| Número de clasificación |
HF5415.1255 |
| Número de documento/Ítem |
D37 2016 |
| 100 ## - ENTRADA PRINCIPAL--NOMBRE DE PERSONA |
|---|
| Nombre de persona |
D'Arienzo, William, |
| Término indicativo de función/relación |
author. |
| 9 (RLIN) |
25690 |
| 245 10 - MENCIÓN DE TÍTULO |
|---|
| Título |
Brand management strategies |
| Resto del título |
: luxury and mass markets |
| Mención de responsabilidad, etc. |
/ William D'Arienzo. |
| 264 #1 - PRODUCCIÓN, PUBLICACIÓN, DISTRIBUCIÓN, FABRICACIÓN Y COPYRIGHT |
|---|
| Producción, publicación, distribución, fabricación y copyright |
New York : |
| Nombre del de productor, editor, distribuidor, fabricante |
Fairchild Books, an imprint of Bloomsbury Publishing Inc, |
| Fecha de producción, publicación, distribución, fabricación o copyright |
2016. |
| 264 #4 - PRODUCCIÓN, PUBLICACIÓN, DISTRIBUCIÓN, FABRICACIÓN Y COPYRIGHT |
|---|
| Fecha de producción, publicación, distribución, fabricación o copyright |
©2016 |
| 300 ## - DESCRIPCIÓN FÍSICA |
|---|
| Extensión |
xv, 368 pages : |
| Otras características físicas |
illustrations ; |
| Dimensiones |
24 cm |
| 504 ## - NOTA DE BIBLIOGRAFÍA, ETC. |
|---|
| Nota de bibliografía, etc. |
Includes bibliographical references and index. |
| 505 8# - NOTA DE CONTENIDO CON FORMATO |
|---|
| Nota de contenido con formato |
Part One: The Evolution of Brands —<br/>The Emergence of Brands —<br/>The Nature of Luxury Brands —<br/>From Luxury to Mass —<br/><br/>Part Two: Building the Brand —<br/>Segmentation Models —<br/>Brand Loyalty —<br/>The Brand Promise —<br/>Measuring Brand Value —<br/>Creating Brand Names and Protecting Trademarks —<br/><br/>Part Three: Maintaining the Brand —<br/>Staying On-Brand in a Consumer-Centric Age —<br/>The Brand Lifecycle —<br/>Consumer Brand Engagement —<br/><br/>Part Four: Brand Perspectives in the Global and Digital World —<br/>Mass Brand Management in a Digital World —<br/>Luxury Brand Management in a Digital World —<br/>Global Brand Management —<br/>Insights and Trends in Brand Management Research. |
| 520 ## - SUMARIO, ETC. |
|---|
| Sumario, etc. |
"Brand Management Strategies: Luxury and Mass Markets explains how a brand can successfully drive global business development. The text takes an applied approach with supporting examples from current fashion and non-fashion brands. The book provides an introduction to the evolution of branding, next discusses the consumer and business perspectives of branding, and how to create and maintain successful brands. D'Arienzo's approach rests on these three main pillars of branding: We are all in the Consumer Packaged Goods business. We are all in the business of solving problems for consumers rather than selling to them. We are all in a consumer-centric global culture and brands are its universal language. Building from this strategic framework, a unique theme throughout this book is the analyses of luxury brand strategies and how they differ from their mainstream mass market brand counterparts. Matrices and tools in the book have been developed and tested in both the classroom and boardroom. Brand Management Strategies provides students with the tools, techniques, and strategies needed to learn how to effectively establish a brand and build a sustainable business."-- |
| Fuente proveedora |
Provided by publisher. |
| 520 ## - SUMARIO, ETC. |
|---|
| Sumario, etc. |
"Brand Management Strategies: Luxury and Mass Markets explains how a brand can successfully drive global business development. The text takes an applied approach with supporting examples from current fashion and non-fashion brands. The book provides an introduction to the evolution of branding, next discusses the consumer and business perspectives of branding, and how to create and maintain successful brands. D'Arienzo's approach rests on these three main pillars of branding: We are all in the Consumer Packaged Goods business. We are all in the business of solving problems for consumers rather than selling to them. We are all in a consumer-centric global culture and brands are its universal language. Building from this strategic framework, a unique theme throughout this book is the analyses of luxury brand strategies and how they differ from their mainstream mass market brand counterparts. Matrices and tools in the book have been developed and tested in both the classroom and boardroom. Brand Management Strategies provides students with the tools, techniques, and strategies needed to learn how to effectively establish a brand and build a sustainable business"-- |
| Fuente proveedora |
Provided by publisher. |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
Branding (Marketing) |
| 9 (RLIN) |
6284 |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
Brand name products |
| Subdivisión general |
Management |
| 9 (RLIN) |
2369 |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
Customer relations |
| 9 (RLIN) |
3627 |
| 942 ## - ELEMENTOS DE ENTRADA AGREGADA (KOHA) |
|---|
| Fuente del sistema de clasificación o colocación |
Clasificación de Library of Congress |
