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03176nam a22003377a 4500 |
| 003 - IDENTIFICADOR DEL NÚMERO DE CONTROL |
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OSt |
| 005 - FECHA Y HORA DE LA ÚLTIMA TRANSACCIÓN |
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20260225105110.0 |
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250910b |||||||| |||| 00| 0 eng d |
| 022 ## - NÚMERO INTERNACIONAL NORMALIZADO PARA PUBLICACIONES SERIADAS |
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| Fuente |
Harvard business review |
| Número Internacional Normalizado para Publicaciones Seriadas |
0017-8012 |
| 040 ## - FUENTE DE LA CATALOGACIÓN |
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| Centro/agencia transcriptor |
tbs |
| 041 ## - CÓDIGO DE LENGUA |
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| Código de lengua del texto/banda sonora o título independiente |
English |
| 100 ## - ENTRADA PRINCIPAL--NOMBRE DE PERSONA |
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| Nombre de persona |
Silverstein, Michael J. |
| 9 (RLIN) |
21635 |
| 245 ## - MENCIÓN DE TÍTULO |
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| Título |
Luxury for the masses |
| Mención de responsabilidad, etc. |
/ Silverstein M., Fiske N. |
| 246 ## - FORMA VARIANTE DE TÍTULO |
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| Título propio/Titulo breve |
Silverstein M., Fiske N., Luxury for the masses, Harvard Business Review, nº1, April 2003 |
| 260 ## - PUBLICACIÓN, DISTRIBUCIÓN, ETC. |
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| Nombre del editor, distribuidor, etc. |
Harvard Business Review |
| 362 ## - FECHAS DE PUBLICACIÓN Y/O DESIGNACIÓN SECUENCIAL |
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| Fecha de publicación y/o designación secuencial |
Is Part Of Harvard business review, 2003-04, Vol.81 (4), p.48-57 |
| 520 ## - SUMARIO, ETC. |
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| Sumario, etc. |
Increasingly wide income disparities, higher levels of education, and greater awareness of other cultures' ideas of the good life have given rise to a new class of American consumer. And a new category of products and services, including automobiles, apparel, food, wine, and spirits, has sprung into being to cater to it. That category is called new luxury. America's middle-market consumers are trading up to higher levels of quality and taste than ever before. Members of the middle market (those earning $50,000 and above annually) collectively have around $1 trillion of disposable income. And they will pay premiums of 20% to 200% for well-designed, well-engineered, and well-crafted goods that can't be found in the mass middle market and that have the artisanal touches of traditional luxury items. Most important, even when they address basic necessities, such goods evoke and engage consumers' emotions while feeding their aspirations for a better life. Supply-side forces are essential to the rise of new luxury. Like the consumers of their goods, entrepreneurs are better educated and more sophisticated about their customers than ever before. In addition, global sourcing, falling trade barriers and transportation costs, and rising offshore manufacturing standards are making possible the economical production of alluring products of high quality. Unlike old-luxury goods, new-luxury products can generate high sales volumes despite their relatively high prices. As a result, new-luxury companies are achieving levels of profitability and growth beyond the reach of their conventional competitors. Whether the item in question is a $6 Panera sandwich or a $30,000 Mercedes, new luxury is a formula that middle-market companies, facing erosion of their market share by high-end and low-end producers, can ill afford to ignore. |
| 630 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÍTULO UNIFORME |
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| Título uniforme |
MSc Fashion & Luxury Marketing - Understanding Fashion & Luxury Markets and customers |
| 9 (RLIN) |
26039 |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
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| Término de materia o nombre geográfico como elemento de entrada |
Branding (Marketing) |
| 9 (RLIN) |
6284 |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
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| Término de materia o nombre geográfico como elemento de entrada |
Economic competition |
| 9 (RLIN) |
1671 |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
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| Término de materia o nombre geográfico como elemento de entrada |
Consumer behavior |
| 9 (RLIN) |
997 |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
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| Término de materia o nombre geográfico como elemento de entrada |
Luxuries |
| 9 (RLIN) |
10795 |
| 653 ## - TÉRMINO DE INDIZACIÓN--NO CONTROLADO |
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| Término no controlado |
Product Line Management - trends |
| 653 ## - TÉRMINO DE INDIZACIÓN--NO CONTROLADO |
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| Término no controlado |
Income - trends |
| 653 ## - TÉRMINO DE INDIZACIÓN--NO CONTROLADO |
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| Término no controlado |
Brand image |
| 653 ## - TÉRMINO DE INDIZACIÓN--NO CONTROLADO |
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| Término no controlado |
Supply & demand |
| 653 ## - TÉRMINO DE INDIZACIÓN--NO CONTROLADO |
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| Término no controlado |
Middle classes |
| 700 ## - ENTRADA AGREGADA--NOMBRE PERSONAL |
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| Nombre de persona |
Fiske, Neil |
| 9 (RLIN) |
21636 |
| 856 ## - LOCALIZACIÓN Y ACCESO ELECTRÓNICOS |
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| Identificador Uniforme del Recurso |
<a href="https://bibliotheque.tbs-education.fr/Default/doc/PUBFINDER/edp32090/harvard-business-review">https://bibliotheque.tbs-education.fr/Default/doc/PUBFINDER/edp32090/harvard-business-review</a> |
| Texto de enlace |
Please follow the provided link and navigate to 2003-04, Vol. 81 (4), pp. 48–57 in order to access the full article. |
| 942 ## - ELEMENTOS DE ENTRADA AGREGADA (KOHA) |
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| Fuente del sistema de clasificación o colocación |
Clasificación de Library of Congress |
