Cheers in China! International marketing strategies of Spanish wine exporters (Record no. 5237)
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| 000 -CABECERA | |
|---|---|
| campo de control de longitud fija | 04161nam a22002777a 4500 |
| 003 - IDENTIFICADOR DEL NÚMERO DE CONTROL | |
| campo de control | OSt |
| 005 - FECHA Y HORA DE LA ÚLTIMA TRANSACCIÓN | |
| campo de control | 20260515115210.0 |
| 008 - DATOS DE LONGITUD FIJA--INFORMACIÓN GENERAL | |
| campo de control de longitud fija | 260121b |||||||| |||| 00| 0 eng d |
| 022 ## - NÚMERO INTERNACIONAL NORMALIZADO PARA PUBLICACIONES SERIADAS | |
| Número Internacional Normalizado para Publicaciones Seriadas | 0969-5931 |
| 022 ## - NÚMERO INTERNACIONAL NORMALIZADO PARA PUBLICACIONES SERIADAS | |
| Número Internacional Normalizado para Publicaciones Seriadas | 1873-6149 |
| 040 ## - FUENTE DE LA CATALOGACIÓN | |
| Centro catalogador/agencia de origen | TBS |
| Lengua de catalogación | EN |
| Centro/agencia transcriptor | TBS |
| 041 ## - CÓDIGO DE LENGUA | |
| Código de lengua del texto/banda sonora o título independiente | eng |
| 100 ## - ENTRADA PRINCIPAL--NOMBRE DE PERSONA | |
| Nombre de persona | Jiménez-Asenjo, Noelia |
| 9 (RLIN) | 26989 |
| Término indicativo de función/relación | author |
| 245 ## - MENCIÓN DE TÍTULO | |
| Título | Cheers in China! International marketing strategies of Spanish wine exporters |
| Mención de responsabilidad, etc. | / Noelia Jiménez-Asenjo, Diana A. Filipescu. |
| 260 ## - PUBLICACIÓN, DISTRIBUCIÓN, ETC. | |
| Nombre del editor, distribuidor, etc. | International Business Review |
| Fecha de publicación, distribución, etc. | 2019. |
| 300 ## - DESCRIPCIÓN FÍSICA | |
| Extensión | 647-659 pages. |
| 362 ## - FECHAS DE PUBLICACIÓN Y/O DESIGNACIÓN SECUENCIAL | |
| Fecha de publicación y/o designación secuencial | International business review, 2019-08, Vol.28 (4), p.647-659 |
| 505 ## - NOTA DE CONTENIDO CON FORMATO | |
| Nota de contenido con formato | Due to the globalization of the wine sector and the increase in competition, multinational enterprises (MNEs) and small and medium-sized enterprises (SMEs) have increased their presence in emerging markets, especially in China. This paper presents an in-depth analysis of the specific case of Spanish wine exporters to China, and examines the different external and internal factors impacting their international marketing decisions. Employing the case-study methodology, it is revealed that external factors force companies to adapt their back labels, distribution channels, prices and communications, while the internal factor of corporate strategy is the main cause for the standardisation of their product ranges, brand names, main labels and positioning. This paper also exposes the need to include the variable of firm size as an internal factor that is observed to have a major effect on the development and control of the marketing mix, as well as access to Guanxi networks. |
| 630 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÍTULO UNIFORME | |
| Título uniforme | MSc International Business |
| 9 (RLIN) | 26977 |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA | |
| Término de materia o nombre geográfico como elemento de entrada | Emerging markets |
| 9 (RLIN) | 26991 |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA | |
| Término de materia o nombre geográfico como elemento de entrada | International marketing strategy |
| 9 (RLIN) | 26992 |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA | |
| Término de materia o nombre geográfico como elemento de entrada | Winemaking companies |
| 9 (RLIN) | 26993 |
| 700 ## - ENTRADA AGREGADA--NOMBRE PERSONAL | |
| Nombre de persona | Filipescu, Diana A. |
| 9 (RLIN) | 26990 |
| Término indicativo de función/relación | author |
| 856 ## - LOCALIZACIÓN Y ACCESO ELECTRÓNICOS | |
| Identificador Uniforme del Recurso | <a href="https://pdf.sciencedirectassets.com/271686/1-s2.0-S0969593119X00049/1-s2.0-S0969593117305887/main.pdf?X-Amz-Security-Token=IQoJb3JpZ2luX2VjEMT%2F%2F%2F%2F%2F%2F%2F%2F%2F%2FwEaCXVzLWVhc3QtMSJHMEUCIQCxWBSljQHR41SaBLCrbSNBKtX2cx9nYXvQVwmjvsswkAIgOGPhI%2BcpoPi19%2BuFM%2Fu%2FRL5VuOAsEYIh12iVhVPmsgMqvAUIjf%2F%2F%2F%2F%2F%2F%2F%2F%2F%2FARAFGgwwNTkwMDM1NDY4NjUiDK9AT6IKr%2BcPhJSjnyqQBQEmJD724UziBUtppC3V65x8n8eXAQtyZi8hSy0YxH%2BYPfezoEfUdmfyYFJoXEtvktCcSqVDkodjNEXHOIS4tlaDUqBONVDPbjEwREfAtff0F5h2PcQg0x3RetTN8OTsA5PT3j9LV54sKuL7FwAm1TaPJE62I73ZxvxTOzWdWV%2FsKNY2pjyUw2t0Zqg%2FIyeAAnnaDgk%2Fd%2F5qO7%2FYrVo0sMb1Qtfk1Q%2BYXh4qffkJztwstJD70aL7NGHzNVRVpcttlA4jww9CVN7HIcJ34ipS3735D1FgvlpqRgLArysmmRdEP%2BSn0fgyhmeJqPyqyOUw0ddT72Ld%2BLPggVC6qFobF9QgjLhU%2BlCusntUzyEKzYUVH3ZqdCYJ0ncduJWA%2Bl7elj9fI38ZYciJ2QbnjbhKxiQkVSCybNLcQy0q9dJJbWNQwKRd2%2BLSgqIwE5fcQWUlJOCTXf%2BFpqfJDJEz7m%2FNdlW1PdsFAQ8ndykXQnk%2FpWmTqh%2BjEKF7y8GBU1v5AQGG0cPZHEovkmRDVvvuY31mepp8j6sMnYHBNupU6s6QxOFM2sI%2FclMJJZB3%2F9q017oZjYYZrB%2BTP2zXzfUKaAub4HQVafc1RhvJTntw6z63P1wxzIPGHTddWHv8qn4RAZcjLyLS4B0d%2Fa1eLG5Ik45F2CTze6GW21G9JZmJ0FMpa2EWAeuxYVmJWpvVGdSffOH%2FxZAM2jq%2FOynALUDkxbVb4YxnrkfCIsHpnqztfdSSmjze1ZL%2BP0H0cK%2B1wUJQET0BNmDcK0E94xoIEaxnP9B%2FTGzWdi%2BkLD5M7yz78YkO6D%2Bu3nlSRFM4I6211AQXmtfY6BiQHdfuZ52bkhP4ACu%2BOCRTGGmRrx7Co3OsovblJWb4MMeJp8wGOrEBC82GZFvMTff7K28bCEQfUP2aoQltx8%2BM5chhAj23wZYzxWAUHer7tW%2F1u7Jh65NrQkcfuQto8y%2B6XGtAX5FOBO5ikkO2Pjp3KsfgOL6%2ByhH0RkKVZIELPrg%2BZhfiVplLlsOCMb6x9HsHsOYWtO2etKcXF%2F5hqtXYzpSzDBsGV39zfbb1ALIJVojRfVPyoOJORqhaIm3YW82i4oDwsrhDwSRjcW8CfhMWqvs2SMNwMEtq&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Date=20260209T131755Z&X-Amz-SignedHeaders=host&X-Amz-Expires=300&X-Amz-Credential=ASIAQ3PHCVTY6MIDALR4%2F20260209%2Fus-east-1%2Fs3%2Faws4_request&X-Amz-Signature=d236d64bd681d7cb714a877eca87bd89bc3389f5396547b611a527218488d547&hash=3aab1a2f9d37b8d179745601d1b2eb270b3f36254823a4dd8a84d0349b702ebd&host=68042c943591013ac2b2430a89b270f6af2c76d8dfd086a07176afe7c76c2c61&pii=S0969593117305887&tid=spdf-54a83454-940d-4d08-8f8e-a9b7c17948f5&sid=a475499449fb7847374abaa1bcab5d500186gxrqb&type=client&tsoh=d3d3LXNjaWVuY2VkaXJlY3QtY29tLmh1Yi50YnMtZWR1Y2F0aW9uLmZy&rh=d3d3LXNjaWVuY2VkaXJlY3QtY29tLmh1Yi50YnMtZWR1Y2F0aW9uLmZy&ua=1c1d5c02005c03585457&rr=9cb3a6524a113cfe&cc=fr">https://pdf.sciencedirectassets.com/271686/1-s2.0-S0969593119X00049/1-s2.0-S0969593117305887/main.pdf?X-Amz-Security-Token=IQoJb3JpZ2luX2VjEMT%2F%2F%2F%2F%2F%2F%2F%2F%2F%2FwEaCXVzLWVhc3QtMSJHMEUCIQCxWBSljQHR41SaBLCrbSNBKtX2cx9nYXvQVwmjvsswkAIgOGPhI%2BcpoPi19%2BuFM%2Fu%2FRL5VuOAsEYIh12iVhVPmsgMqvAUIjf%2F%2F%2F%2F%2F%2F%2F%2F%2F%2FARAFGgwwNTkwMDM1NDY4NjUiDK9AT6IKr%2BcPhJSjnyqQBQEmJD724UziBUtppC3V65x8n8eXAQtyZi8hSy0YxH%2BYPfezoEfUdmfyYFJoXEtvktCcSqVDkodjNEXHOIS4tlaDUqBONVDPbjEwREfAtff0F5h2PcQg0x3RetTN8OTsA5PT3j9LV54sKuL7FwAm1TaPJE62I73ZxvxTOzWdWV%2FsKNY2pjyUw2t0Zqg%2FIyeAAnnaDgk%2Fd%2F5qO7%2FYrVo0sMb1Qtfk1Q%2BYXh4qffkJztwstJD70aL7NGHzNVRVpcttlA4jww9CVN7HIcJ34ipS3735D1FgvlpqRgLArysmmRdEP%2BSn0fgyhmeJqPyqyOUw0ddT72Ld%2BLPggVC6qFobF9QgjLhU%2BlCusntUzyEKzYUVH3ZqdCYJ0ncduJWA%2Bl7elj9fI38ZYciJ2QbnjbhKxiQkVSCybNLcQy0q9dJJbWNQwKRd2%2BLSgqIwE5fcQWUlJOCTXf%2BFpqfJDJEz7m%2FNdlW1PdsFAQ8ndykXQnk%2FpWmTqh%2BjEKF7y8GBU1v5AQGG0cPZHEovkmRDVvvuY31mepp8j6sMnYHBNupU6s6QxOFM2sI%2FclMJJZB3%2F9q017oZjYYZrB%2BTP2zXzfUKaAub4HQVafc1RhvJTntw6z63P1wxzIPGHTddWHv8qn4RAZcjLyLS4B0d%2Fa1eLG5Ik45F2CTze6GW21G9JZmJ0FMpa2EWAeuxYVmJWpvVGdSffOH%2FxZAM2jq%2FOynALUDkxbVb4YxnrkfCIsHpnqztfdSSmjze1ZL%2BP0H0cK%2B1wUJQET0BNmDcK0E94xoIEaxnP9B%2FTGzWdi%2BkLD5M7yz78YkO6D%2Bu3nlSRFM4I6211AQXmtfY6BiQHdfuZ52bkhP4ACu%2BOCRTGGmRrx7Co3OsovblJWb4MMeJp8wGOrEBC82GZFvMTff7K28bCEQfUP2aoQltx8%2BM5chhAj23wZYzxWAUHer7tW%2F1u7Jh65NrQkcfuQto8y%2B6XGtAX5FOBO5ikkO2Pjp3KsfgOL6%2ByhH0RkKVZIELPrg%2BZhfiVplLlsOCMb6x9HsHsOYWtO2etKcXF%2F5hqtXYzpSzDBsGV39zfbb1ALIJVojRfVPyoOJORqhaIm3YW82i4oDwsrhDwSRjcW8CfhMWqvs2SMNwMEtq&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Date=20260209T131755Z&X-Amz-SignedHeaders=host&X-Amz-Expires=300&X-Amz-Credential=ASIAQ3PHCVTY6MIDALR4%2F20260209%2Fus-east-1%2Fs3%2Faws4_request&X-Amz-Signature=d236d64bd681d7cb714a877eca87bd89bc3389f5396547b611a527218488d547&hash=3aab1a2f9d37b8d179745601d1b2eb270b3f36254823a4dd8a84d0349b702ebd&host=68042c943591013ac2b2430a89b270f6af2c76d8dfd086a07176afe7c76c2c61&pii=S0969593117305887&tid=spdf-54a83454-940d-4d08-8f8e-a9b7c17948f5&sid=a475499449fb7847374abaa1bcab5d500186gxrqb&type=client&tsoh=d3d3LXNjaWVuY2VkaXJlY3QtY29tLmh1Yi50YnMtZWR1Y2F0aW9uLmZy&rh=d3d3LXNjaWVuY2VkaXJlY3QtY29tLmh1Yi50YnMtZWR1Y2F0aW9uLmZy&ua=1c1d5c02005c03585457&rr=9cb3a6524a113cfe&cc=fr</a> |
| 942 ## - ELEMENTOS DE ENTRADA AGREGADA (KOHA) | |
| Fuente del sistema de clasificación o colocación | Clasificación de Library of Congress |
