MARC details
| 000 -CABECERA |
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| campo de control de longitud fija |
02277nam a22002417a 4500 |
| 003 - IDENTIFICADOR DEL NÚMERO DE CONTROL |
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| campo de control |
OSt |
| 005 - FECHA Y HORA DE LA ÚLTIMA TRANSACCIÓN |
|---|
| campo de control |
20260511121053.0 |
| 008 - DATOS DE LONGITUD FIJA--INFORMACIÓN GENERAL |
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| campo de control de longitud fija |
260123b |||||||| |||| 00| 0 eng d |
| 022 ## - NÚMERO INTERNACIONAL NORMALIZADO PARA PUBLICACIONES SERIADAS |
|---|
| Número Internacional Normalizado para Publicaciones Seriadas |
0017-8012 |
| 040 ## - FUENTE DE LA CATALOGACIÓN |
|---|
| Centro catalogador/agencia de origen |
TBS |
| Lengua de catalogación |
EN |
| Centro/agencia transcriptor |
TBS |
| 041 ## - CÓDIGO DE LENGUA |
|---|
| Código de lengua del texto/banda sonora o título independiente |
eng |
| 100 ## - ENTRADA PRINCIPAL--NOMBRE DE PERSONA |
|---|
| Nombre de persona |
Blank, Steven G. |
| Forma completa/desarrollada del nombre |
(Steven Gary) |
| 9 (RLIN) |
10577 |
| Término indicativo de función/relación |
author |
| 245 ## - MENCIÓN DE TÍTULO |
|---|
| Título |
Why the lean start-up changes everything |
| Mención de responsabilidad, etc. |
/ Steven G. Blank. |
| 260 ## - PUBLICACIÓN, DISTRIBUCIÓN, ETC. |
|---|
| Nombre del editor, distribuidor, etc. |
Harvard Business Review, |
| Fecha de publicación, distribución, etc. |
2013 |
| 300 ## - DESCRIPCIÓN FÍSICA |
|---|
| Otras características físicas |
63-72 pages. |
| 490 ## - MENCIÓN DE SERIE |
|---|
| Mención de serie |
Harvard Business Review |
| Designación de volumen o secuencia |
vol.91, no.5 |
| 520 ## - SUMARIO, ETC. |
|---|
| Sumario, etc. |
In the past few years, a new methodology for launching companies, called "the lean start-up," has begun to replace the old regimen. Traditionally, a venture's founders would write a business plan, complete with a five-year forecast, use it to raise money, and then go into "stealth mode" to develop their offerings, all without getting much feedback from the people they intended to sell to. Lean start-ups, in contrast, begin by searching for a business model. They test, revise, and discard hypotheses, continually gathering customer feedback and rapidly iterating on and reengineering their products. This strategy greatly reduces the chances that start-ups will spend a lot of time and money launching products that no one actually will pay for. Blank, a consulting associate professor at Stanford, is one of the architects of the lean start-up movement and has seen this approach help businesses get off the ground quickly and successfully. He believes that if it's widely adopted, it would reduce the incidence of start-up failure. In combination with other trends, such as open source software and the democratization of venture financing, it could ignite a new, more entrepreneurial economy. There are numerous indicators that the approach is catching on: Business schools and universities are incorporating lean start-up principles into their curricula. Even more interesting, large companies like GE are applying them to internal innovation initiatives. |
| 630 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÍTULO UNIFORME |
|---|
| Título uniforme |
B2 PBT Business and Ecosystem Analysis (BiM) |
| 9 (RLIN) |
26906 |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
New business enterprises |
| 9 (RLIN) |
2621 |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
Strategic planning |
| 9 (RLIN) |
3573 |
| 856 ## - LOCALIZACIÓN Y ACCESO ELECTRÓNICOS |
|---|
| Identificador Uniforme del Recurso |
<a href="https://research-ebsco-com.hub.tbs-education.fr/linkprocessor/plink?id=ad75ddb5-b757-3ef2-92ba-921a75427a04">https://research-ebsco-com.hub.tbs-education.fr/linkprocessor/plink?id=ad75ddb5-b757-3ef2-92ba-921a75427a04</a> |
| 942 ## - ELEMENTOS DE ENTRADA AGREGADA (KOHA) |
|---|
| Fuente del sistema de clasificación o colocación |
Clasificación de Library of Congress |
