MARC details
| 000 -CABECERA |
|---|
| campo de control de longitud fija |
02767nam a22002537a 4500 |
| 003 - IDENTIFICADOR DEL NÚMERO DE CONTROL |
|---|
| campo de control |
OSt |
| 005 - FECHA Y HORA DE LA ÚLTIMA TRANSACCIÓN |
|---|
| campo de control |
20260511111856.0 |
| 008 - DATOS DE LONGITUD FIJA--INFORMACIÓN GENERAL |
|---|
| campo de control de longitud fija |
260428b |||||||| |||| 00| 0 eng d |
| 022 ## - NÚMERO INTERNACIONAL NORMALIZADO PARA PUBLICACIONES SERIADAS |
|---|
| Número Internacional Normalizado para Publicaciones Seriadas |
2156-7077 |
| 040 ## - FUENTE DE LA CATALOGACIÓN |
|---|
| Centro catalogador/agencia de origen |
TBS |
| Lengua de catalogación |
EN |
| Centro/agencia transcriptor |
TBS |
| 041 ## - CÓDIGO DE LENGUA |
|---|
| Código de lengua del texto/banda sonora o título independiente |
eng |
| 100 ## - ENTRADA PRINCIPAL--NOMBRE DE PERSONA |
|---|
| Nombre de persona |
Gomez-Vasquez, Lina |
| 9 (RLIN) |
26925 |
| Término indicativo de función/relación |
author |
| 245 ## - MENCIÓN DE TÍTULO |
|---|
| Título |
Personal branding strategies in online hashtag communities |
| Resto del título |
: the case of #AcademicTwitter |
| Mención de responsabilidad, etc. |
/ Lina Gomez-Vasquez, Laila Forstmane, Carolina Ozi Dias Da Silva O., Enilda Romero-Hall. |
| 260 ## - PUBLICACIÓN, DISTRIBUCIÓN, ETC. |
|---|
| Nombre del editor, distribuidor, etc. |
Research in Learning Technology, |
| Fecha de publicación, distribución, etc. |
2024. |
| 300 ## - DESCRIPCIÓN FÍSICA |
|---|
| Extensión |
1–17 pages. |
| 490 ## - MENCIÓN DE SERIE |
|---|
| Mención de serie |
Research in Learning Technology |
| Designación de volumen o secuencia |
vol. 32 |
| 520 ## - SUMARIO, ETC. |
|---|
| Sumario, etc. |
Several studies have explored the uses and benefits of social media hashtag communities in higher education… Yet, more research is needed to examine communication structures and strategies for personal branding in educational social media hashtag communities. In otherwords, to understand the dynamics, characteristics, and strategies for faculty, university staff, and graduate students need to brand themselves professionally in social media hashtag communities. This research aims to explore social network structures, dynamics, influencer characteristics, and personal branding strategies of the #AcademicTwitter online community. X (formerly known as Twitter) data on #AcademicTwitter from 2021 were retrieved and analysed using social network and quantitative content analysis. Our study found that most of the recurrent users in the community were scholars (faculty and researchers) predominantly from the STEM field. However, the most influential users were media/fan pages (a profile account created for different purposes such as sharing tips in academia, publishers, etc.) and other professionals (freelancers or university staff). Our research sheds light on the current practice of disclosing specific teaching and research interests or expertise in social media bio profiles for personal branding, especially among scholars. Unique communication contexts such as social media hashtag communities still bring challenges to the dissemination of information, relationship building, and personal branding strategies. Our results also provide recommendations for scholars (faculty and researchers), graduate students, university staff, and practitioners to improve communication practices and personal branding strategies on social media hashtag communities. |
| 630 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÍTULO UNIFORME |
|---|
| Título uniforme |
B2 PBT Personal Brand (BiM) |
| 9 (RLIN) |
26903 |
| 700 ## - ENTRADA AGREGADA--NOMBRE PERSONAL |
|---|
| Nombre de persona |
Forstmane, Laila |
| 9 (RLIN) |
26926 |
| Término indicativo de función/relación |
author |
| 700 ## - ENTRADA AGREGADA--NOMBRE PERSONAL |
|---|
| Nombre de persona |
Ozi Dias Da Silva, Carolina |
| 9 (RLIN) |
26927 |
| Término indicativo de función/relación |
author |
| 700 ## - ENTRADA AGREGADA--NOMBRE PERSONAL |
|---|
| Nombre de persona |
Romero-Hall, Enilda |
| 9 (RLIN) |
26928 |
| Término indicativo de función/relación |
author |
| 856 ## - LOCALIZACIÓN Y ACCESO ELECTRÓNICOS |
|---|
| Identificador Uniforme del Recurso |
<a href="https://research-ebsco-com.hub.tbs-education.fr/linkprocessor/plink?id=e0a6e5bb-730f-3397-ac72-17a5defe0b65">https://research-ebsco-com.hub.tbs-education.fr/linkprocessor/plink?id=e0a6e5bb-730f-3397-ac72-17a5defe0b65</a> |
| 942 ## - ELEMENTOS DE ENTRADA AGREGADA (KOHA) |
|---|
| Fuente del sistema de clasificación o colocación |
Clasificación de Library of Congress |
