MARC details
| 000 -CABECERA |
|---|
| campo de control de longitud fija |
03043nam a2200301Ia 4500 |
| 001 - NÚMERO DE CONTROL |
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| campo de control |
688 |
| 008 - DATOS DE LONGITUD FIJA--INFORMACIÓN GENERAL |
|---|
| campo de control de longitud fija |
230305s2005 xx 000 0 und d |
| 020 ## - NÚMERO INTERNACIONAL ESTÁNDAR DEL LIBRO |
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| Número Internacional Estándar del Libro |
9781412905718 |
| 040 ## - FUENTE DE LA CATALOGACIÓN |
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| Centro/agencia transcriptor |
TBS |
| 041 ## - CÓDIGO DE LENGUA |
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| Código de lengua del texto/banda sonora o título independiente |
eng |
| 245 #0 - MENCIÓN DE TÍTULO |
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| Título |
Sales forecasting management |
| 250 ## - MENCIÓN DE EDICIÓN |
|---|
| Mención de edición |
2ª ed |
| 260 ## - PUBLICACIÓN, DISTRIBUCIÓN, ETC. |
|---|
| Lugar de publicación, distribución, etc. |
Los Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne |
| Nombre del editor, distribuidor, etc. |
SAGE, |
| Fecha de publicación, distribución, etc. |
2005 |
| 300 ## - DESCRIPCIÓN FÍSICA |
|---|
| Extensión |
xv + 347 p. ; 23 cm |
| 500 ## - NOTA GENERAL |
|---|
| Nota general |
a demand management approach |
| 505 ## - NOTA DE CONTENIDO CON FORMATO |
|---|
| Nota de contenido con formato |
Sales forecasting performance measurement |
| Mención de responsabilidad |
Time series forecasting techniques-- |
| -- |
Regression analysis-- |
| -- |
Qualitative sales forecasting-- |
| -- |
Sales forecasting systems.-- |
| 520 ## - SUMARIO, ETC. |
|---|
| Sumario, etc. |
Incorporating 25 years of sales forecasting management research with more than 400 companies, Sales Forecasting Management, Second Edition is the first text to truly integrate the theory and practice of sales forecasting management. This research includes the personal experiences of John T. Mentzer and Mark A. Moon in advising companies how to improve their sales forecasting management practices. Their program of research includes two major surveys of companies? sales forecasting practices, a two-year, in-depth study of sales forecasting management practices of 20 major companies, and an ongoing study of how to apply the findings from the two-year study to conducting sales forecasting audits of additional companies. The book provides comprehensive coverage of the techniques and applications of sales forecasting analysis, combined with a managerial focus to give managers and users of the sales forecasting function a clear understanding of the forecasting needs of all business functions. ; ; New to This Edition: ; The author?s well-regarded Multicaster software system demo, previously available on cassette, has been updated and is now available for download from the authors? Web site www.jtmassociates.com ; New insights on the critical area of qualitative forecasting are presented ; The results of additional surveys done since the publication of the first edition have been added ; The discussion of the four dimensions of forecasting management has been significantly enhanced ; Significant reorganization and updating has been done to strengthen and improve the material for the second edition. Sales Forecasting Management is an ideal text for graduate courses in sales forecasting management. Practitioners in marketing, sales, finance/accounting, production/purchasing, and logistics will also find this easy-to-understand volume essential. ; ; |
| 630 ## - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÍTULO UNIFORME |
|---|
| Título uniforme |
HF COMMERCE |
| 9 (RLIN) |
14 |
| 650 ## - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
Sales forecasting |
| Subdivisión general |
Management |
| 9 (RLIN) |
4207 |
| 650 ## - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
Marketing research |
| Subdivisión general |
Management |
| 9 (RLIN) |
4208 |
| 700 ## - ENTRADA AGREGADA--NOMBRE PERSONAL |
|---|
| Nombre de persona |
Moon, Mark A. |
| Término indicativo de función/relación |
Author |
| 700 ## - ENTRADA AGREGADA--NOMBRE PERSONAL |
|---|
| Nombre de persona |
Mentzer, John T. |
| Término indicativo de función/relación |
Author |
| 856 ## - LOCALIZACIÓN Y ACCESO ELECTRÓNICOS |
|---|
| Identificador Uniforme del Recurso |
<a href="http://books.google.com/books?id=mEaf-DLJUGEC&printsec=frontcover&dq=sales+forecasting+management+mentzer&hl=es&ei=iSObTbWXEouq8AOl8I3lBg&sa=X&oi=book_result&ct=result&resnum=1&ved=0CDEQ6AEwAA#v=onepage&q&f=false">http://books.google.com/books?id=mEaf-DLJUGEC&printsec=frontcover&dq=sales+forecasting+management+mentzer&hl=es&ei=iSObTbWXEouq8AOl8I3lBg&sa=X&oi=book_result&ct=result&resnum=1&ved=0CDEQ6AEwAA#v=onepage&q&f=false</a> |
| 902 ## - ELEMENTOS DE DATOS B LOCAL, LDB (RLIN) |
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| a |
352 |
| 905 ## - ELEMENTOS DE DATOS E LOCAL, LDE (RLIN) |
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| a |
m |
| 942 ## - ELEMENTOS DE ENTRADA AGREGADA (KOHA) |
|---|
| Código de la institución [OBSOLETO] |
1 |
| Fuente del sistema de clasificación o colocación |
Clasificación Decimal Dewey |
