MARC details
| 000 -CABECERA |
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| campo de control de longitud fija |
08817nam a2200361Ia 4500 |
| 001 - NÚMERO DE CONTROL |
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| campo de control |
756 |
| 008 - DATOS DE LONGITUD FIJA--INFORMACIÓN GENERAL |
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| campo de control de longitud fija |
230305s2011 xx 000 0 und d |
| 020 ## - NÚMERO INTERNACIONAL ESTÁNDAR DEL LIBRO |
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| Número Internacional Estándar del Libro |
9780273756002 |
| 041 ## - CÓDIGO DE LENGUA |
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| Código de lengua del texto/banda sonora o título independiente |
eng |
| 245 #0 - MENCIÓN DE TÍTULO |
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| Título |
International Business |
| 250 ## - MENCIÓN DE EDICIÓN |
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| Mención de edición |
13ª |
| 260 ## - PUBLICACIÓN, DISTRIBUCIÓN, ETC. |
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| Lugar de publicación, distribución, etc. |
|
| Nombre del editor, distribuidor, etc. |
Pearson Education, |
| Fecha de publicación, distribución, etc. |
2011 |
| 300 ## - DESCRIPCIÓN FÍSICA |
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| Extensión |
882 p. ; 28 cm |
| 500 ## - NOTA GENERAL |
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| Nota general |
environments and operations |
| 505 ## - NOTA DE CONTENIDO CON FORMATO |
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| Nota de contenido con formato |
PART ONE: Background for International Business |
| Mención de responsabilidad |
1. Globalization and International Business -- |
| -- |
PART TWO: Comparative Environmental Frameworks -- |
| -- |
2. The Cultural Environments Facing Business -- |
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3. The Political and Legal Environments Facing Business -- |
| -- |
4. The Economic Environments Facing Businesses -- |
| -- |
5. Globalization and Society -- |
| -- |
PART THREE: Theories and Institutions: Trade and Investment -- |
| -- |
6. International Trade and Factor-Mobility Theory -- |
| -- |
7. Governmental Influence on Trade -- |
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8. Cross-National Cooperation and Agreements -- |
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PART FOUR: World Financial Environment -- |
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9. Global Foreign-Exchange Markets -- |
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10. The Determination of Exchange Rates -- |
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PART FIVE: Global Strategy, Structure, and Implementation -- |
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11. The Strategy of International Business -- |
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12. Country Evaluation and Selection -- |
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13. Export and Import Strategies -- |
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14. Direct Investment and Collaborative Strategies-- |
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15. The Organization of International Business-- |
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PART SIX: Managing International Operations-- |
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16. Marketing Globally-- |
| -- |
17. Global Manufacturing and Supply Chain Management-- |
| -- |
18. International Accounting Issues-- |
| -- |
19. The Multinational Finance Function-- |
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20. Human Resource Management-- |
| 520 ## - SUMARIO, ETC. |
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| Sumario, etc. |
For undergraduate and graduate International Business courses. ; ; This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. ; ; An effective balance between authoritative theory and meaningful practice. ; ; International Business is an authoritative and engaging voice on conducting business in international markets. This text not only describes the ideas of international business but it also uses contemporary examples, scenarios, and cases to help students effectively put theory into practice. ; ; Features ; For undergraduate and graduate International Business courses. ; ; An effective balance between authoritative theory and meaningful practice. ; ; International Business is an authoritative and engaging voice on conducting business in international markets. This text not only describes the ideas of international business but it also uses contemporary examples, scenarios, and cases to help students effectively put theory into practice. ; ; Stay on Top of the Globe: Maps. ; Students today don't have the geographical literacy that was present in years past. For an International Business course, this is a dangerous skill to bypass. Daniels contains many maps to not only illustrate the facts and topics discussed in the text, but also to add interest and relevancy for the student. Many case maps zero in on the case company's home country or market region to give students a close-up look at foreign locales. ; ; Bring the Concepts to Life: Author-Written Cases. ; Keeping the tone and message consistent between the book and cases will help students focus their attention on learning the concepts, rather than adapting to different writing styles. This text's author-written, in-depth case profiles-which are either new or updated in this edition-on cutting-edge issues help students seamlessly transition from reading the concepts to applying them in context. Every chapter begins and ends with a case that either introduces new material or integrates what has been learned. All cases in this text set the standard for integrating theory with practice by presenting them on the following three levels: ; ; Level of Analysis: The cases in this text present an extensive range of topics from environmental, institutional, country, industry, company, and individual perspectives. No one perspective dominates; all are represented and create a meaningful representation of the world of international business. ; Scope of Geographic Coverage: Cases cover topics in settings that span the globe-no region is left unaddressed, no major market is neglected. ; Scope of Company Coverage: The cases in this text look at various issues from a range of company perspectives, notably companies headquartered in all regions of the world, from large MNEs to small exporters, from old-line manufacturers to emergent cyber businesses, from companies that make products to those that deliver services. ; ; Understand Both Sides of the Story: Point-Counterpoint. ; A boxed theme used in every chapter, Point-Counterpoint brings a major debate to life in a way students can understand and investigate. This feature highlights the diversity of perspectives that managers and policy-makers use to make sense of vital issues. The give-and-take between the two sides link theory and practice in a way that will help spark classroom discussion. Some topics include: ; Is Offshoring Good Strategy? ; Does International Business Lead to Cultural Imperialism? ; Are Top Managers Responsible When Corruption is Afoot? ; A Dirty Dilemma: Exporting Hazardous Waste. ; Anticipate What Will Happen Next: Looking into the Future. ; Because the world changes so quickly it's important for every international business student to use their imagination and forecast what lies ahead. To help strengthen students' analytical skills, each chapter contains a section titled "Looking into the Future," some topics include: ; What will happen to National Cultures? ; How to See the Trees in the Rain Forest? ; In What Direction Will Trade Winds Blow? ; What will happen to Exchange Rates? ; ; See What's Important: In-Text Learning Aids. ; Every chapter begins with learning objectives to help students not only get through the chapter efficiently but also to highlight the most important information. The following are the learning aids used in this text: ; Chapter Objectives and Summary-Each chapter begins with learning objectives and ends with a summary that ties directly to the chapter material. ; Concept Links-Throughout each chapter Concept Links highlight how ideas from previous chapters link to the ideas presently being discussed. ; Case Links-To help students better appreciate the connections among ideas and practices, Case Links highlight key sections of the text with shading and icons, indicating that the ideas being discussed elaborate on the ideas presented in the opening and closing cases. ; Key Terms and Points: Bolding, Marginal Notes, and Glossary-Every chapter highlights key terms; each key term is put in bold print when it first appears. Key learning points are also highlighted in the margin. These terms and others are then assembled in an end-of-chapter list and into a comprehensive glossary at the end of the book for easy reference. ; Case Questions-The closing case of each chapter presents several questions to guide how students apply what they have learned in the chapter to the reality of international business. ; ; New to this Edition ; UPDATED! Bring the Concepts to Life: Author-Written Cases. ; Keeping the tone and message consistent between the book and cases will help students focus their attention on learning the concepts, rather than adapting to different writing styles. This text's author-written, in-depth case profiles-which are either new or updated in this edition-on cutting-edge issues help students seamlessly transition from reading the concepts to applying them in context. Every chapter begins and ends with a case that either introduces new material or integrates what has been learned. All cases in this text set the standard for integrating theory with practice. The following cases are entirely new: ; ; Chapter 7: A Catfish by Any Other Name...? ; Chapter 10: Welcome to the World of Sony-Unless the Yen Keeps Rising ; Chapter 11: Value Chains: Where, When, and Why ; Chapter 13: New closing case on Burger Kings' international expansion, including map ; Chapter 14: Will American Airlines North Atlantic Joint Venture Fly? ; |
| 590 ## - NOTA LOCAL (RLIN) |
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| Procedencia (VM) [OBSOLETO] |
Includes bibliographical references and index. |
| 630 ## - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÍTULO UNIFORME |
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| Título uniforme |
HD INDUSTRIES. LAND USE. LABOR |
| 9 (RLIN) |
37 |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
International business enterprises |
| 9 (RLIN) |
4692 |
| 650 ## - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
Investments |
| 9 (RLIN) |
4693 |
| 650 ## - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
Foreign |
| 9 (RLIN) |
4694 |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
International trade |
| 9 (RLIN) |
495 |
| 650 ## - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
|
| 9 (RLIN) |
12 |
| 700 ## - ENTRADA AGREGADA--NOMBRE PERSONAL |
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| Nombre de persona |
Sullivan, Daniel P. |
| Término indicativo de función/relación |
Author |
| 700 ## - ENTRADA AGREGADA--NOMBRE PERSONAL |
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| Nombre de persona |
Daniels, John D. |
| Término indicativo de función/relación |
Author |
| 700 ## - ENTRADA AGREGADA--NOMBRE PERSONAL |
|---|
| Nombre de persona |
Radebaugh, Lee H. |
| Término indicativo de función/relación |
Author |
| 902 ## - ELEMENTOS DE DATOS B LOCAL, LDB (RLIN) |
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| a |
403 |
| 905 ## - ELEMENTOS DE DATOS E LOCAL, LDE (RLIN) |
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| a |
m |
| 912 ## - |
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| -- |
2011-01-01 |
| 942 ## - ELEMENTOS DE ENTRADA AGREGADA (KOHA) |
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| Código de la institución [OBSOLETO] |
1 |
| 953 ## - |
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| -- |
2011-05-23 16:04:44 |
