MARC details
| 000 -CABECERA |
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| campo de control de longitud fija |
03187nam a2200325Ia 4500 |
| 001 - NÚMERO DE CONTROL |
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| campo de control |
838 |
| 008 - DATOS DE LONGITUD FIJA--INFORMACIÓN GENERAL |
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| campo de control de longitud fija |
230305s2010 xx 000 0 und d |
| 020 ## - NÚMERO INTERNACIONAL ESTÁNDAR DEL LIBRO |
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| Número Internacional Estándar del Libro |
9781405180191 |
| 041 ## - CÓDIGO DE LENGUA |
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| Código de lengua del texto/banda sonora o título independiente |
eng |
| 245 #0 - MENCIÓN DE TÍTULO |
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| Título |
Creative strategy |
| 260 ## - PUBLICACIÓN, DISTRIBUCIÓN, ETC. |
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| Lugar de publicación, distribución, etc. |
|
| Nombre del editor, distribuidor, etc. |
Wiley, |
| Fecha de publicación, distribución, etc. |
2010 |
| 300 ## - DESCRIPCIÓN FÍSICA |
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| Extensión |
x + 275 p. ; 25 cm |
| 500 ## - NOTA GENERAL |
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| Nota general |
reconnecting business and innovation |
| 520 ## - SUMARIO, ETC. |
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| Sumario, etc. |
People tend to think of creativity and strategy as opposites. This book argues that they are far more similar than we might expect. More than this, actively aligning creative and strategic thinking in any enterprise can enable more effective innovation, entrepreneurship, leadership and organizing for the future. ; ; By considering strategy as a creative process (and vice versa), the authors define 'creative strategy' as a mindset which switches between opposing processes and characteristics, and which drives every aspect of the business. The authors draw experiences and cases from across this false divide - from the music industry, sports, fashion, Shakespearean theatre companies, creative and media organizations and dance, as well as what we might regard as more mundane providers of mainstream products and services - to uncover the creative connections behind successful strategy. ; ; 'Creative Strategy is a talisman for those looking to take a new path' ; -Matt Hardisty, Strategy Director, Mother Advertising ; ; 'It has been said that business is a hybrid of dancing and calculation - the former incorporating the creative within a firm, the latter the strategic. Bilton and Cummings show how these apparently contradictory processes can be integrated. Their insights about how firms can 'create to strategize' and 'strategize to create' are informative for managers and management scholars alike.' ; -Jay Barney, Professor and Chase Chair of Strategic Management, Fisher College of Business, The Ohio State University ; ; 'In today's world, new thinking - creativity - is required to tackle long-standing problems or address new opportunities. The trouble is few organizations understand how to foster and apply creativity, at least in any consistent manner. This book provides new insights into just how that can be done. It moves creativity from being just the occasional, and fortuitous, flash of inspiration, to being an embedded feature of the way the organization is run.' ; -Sir George Cox, Author of the Cox Review of Creativity in Business for HM Govt., Past Chair of the Design Council |
| 590 ## - NOTA LOCAL (RLIN) |
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| Procedencia (VM) [OBSOLETO] |
Includes bibliographical references (p. [259]-265) and index. |
| 630 ## - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÍTULO UNIFORME |
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| Título uniforme |
HD INDUSTRIES. LAND USE. LABOR |
| 9 (RLIN) |
37 |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
Strategic planning |
| 9 (RLIN) |
3573 |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
Creative ability in business |
| 9 (RLIN) |
4129 |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
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| Término de materia o nombre geográfico como elemento de entrada |
Technological innovations |
| 9 (RLIN) |
4276 |
| 650 ## - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
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| Término de materia o nombre geográfico como elemento de entrada |
|
| 9 (RLIN) |
12 |
| 700 ## - ENTRADA AGREGADA--NOMBRE PERSONAL |
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| Nombre de persona |
Cummings, Stephen |
| Término indicativo de función/relación |
Author |
| 9 (RLIN) |
5038 |
| 700 ## - ENTRADA AGREGADA--NOMBRE PERSONAL |
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| Nombre de persona |
Bilton, Chris |
| Término indicativo de función/relación |
Author |
| 9 (RLIN) |
5039 |
| 856 ## - LOCALIZACIÓN Y ACCESO ELECTRÓNICOS |
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| Identificador Uniforme del Recurso |
<a href="http://books.google.com/books?id=LAJ60juwEiQC&printsec=frontcover&dq=creative+strategy&hl=es&ei=WfnDTo3qNoPIsgbnk6HBCw&sa=X&oi=book_result&ct=result&resnum=2&ved=0CDMQ6AEwAQ#v=onepage&q&f=false">http://books.google.com/books?id=LAJ60juwEiQC&printsec=frontcover&dq=creative+strategy&hl=es&ei=WfnDTo3qNoPIsgbnk6HBCw&sa=X&oi=book_result&ct=result&resnum=2&ved=0CDMQ6AEwAQ#v=onepage&q&f=false</a> |
| 902 ## - ELEMENTOS DE DATOS B LOCAL, LDB (RLIN) |
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| a |
431 |
| 905 ## - ELEMENTOS DE DATOS E LOCAL, LDE (RLIN) |
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| a |
m |
| 912 ## - |
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| -- |
2010-01-01 |
| 942 ## - ELEMENTOS DE ENTRADA AGREGADA (KOHA) |
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| Código de la institución [OBSOLETO] |
1 |
| 953 ## - |
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| -- |
2011-10-24 11:25:00 |
