Course reserves for CO Marketing: Communication and Client Relationship
- Department: Master 1
- Course number: M1CO CCR
- Section: Career Orientation
- Instructors:
| Title | Author | Item type | Location | Collection | Call number | Copy number | Status | Date due | Notes | Link |
|---|---|---|---|---|---|---|---|---|---|---|
| Smarter selling : how to grow sales by building trusted relationships | Dugdale, Keith | |
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| Business development : a market-oriented perspective | Sørensen, Hans Eibe | |
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| Advertising and promotion : an integrated marketing communications perspective | Belch, George E. | |
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| Integrated advertising, promotion, and marketing communications | Clow, Kenneth E. | |
Record URL | |||||||
| Advertising : strategy, creativity and media | Fill, Chris | |
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| Digital advertising | McStay, Andrew | |
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| Advertising & IMC : principles & practice | Moriarty, Sandra E. | |
Ninth edition | |||||||
| Advertising & IMC : principles & practice | Moriarty, Sandra E. | |
Tenth Indian edition |
