Ingredient branding
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9783642042133
Item type | Current library | Call number | Status | Date due | Barcode |
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Book | TBS Barcelona Libre acceso | HF5415.1255 KOT (Browse shelf(Opens below)) | Available | B04708 |
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HF5415.1255 IAC Fashion branding 3.0 | HF5415.1255 JIM Dirección de productos y marcas | HF5415.1255 KAY Personal branding secrets for beginners | HF5415.1255 KOT Ingredient branding | HF5415.1255 LAN Brand the change | HF5415.1255 MAL B to B branding | HF5415.1255 MER Online brand identity |
Branding ingredients. What is ingredient branding? ; A new brand strategy? ; What can you expect from this book? Basics of ingredient branding. Theoretical basis for ingredient branding ; Principles of inbranding ; Requirements for inbranding ; Benefits and risks-- Intel inside - the ingredient branding success story-- Implementation of inbranding within a company. Significance of the brand concept ; Brand conception with ingredient branding ; Strategy options ; Communication policy-- Success stories of ingredient branding. Automotive components ; Branding of fibers in the textile industry ; Glass as an essential component ; Food industry example-- Detailed examples of successful ingredient brands. Teflon: basics of ingredient branding ; Dolby: leading an industry with innovation ; Tetra Pak: a machine builder becomes a household name ; Bitrex: implementing the network approach ; Shimano: implicit ingredient branding-- Makrolon: the high-tech material ; DLP: pampering the customer ; Schott Ceran: differentiating with success ; Microban: convincing and measuring-- Managing ingredient brands and measuring the performance of inbrands. Managing branding ingredients ; Principles of brand evaluation-- Perspectives of successful inbranding.--