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Retail management : a strategic approach / Barry Berman, Joel R. Evans

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Harlow, England : Pearson Education, 2013.Edition: 12th ed. ; International editionDescription: 619 pages : illustrations ; 28 cmISBN:
  • 9780273768562
Subject(s): LOC classification:
  • HF5429  .B45
Online resources:
Contents:
Preface -- About the authors -- Acknowledgments -- An overview of strategic retail management -- An introduction to retailing -- Building and sustaining relationships in retailing -- Strategic planning in retailing -- Situation analysis -- Retail institutions by ownership 1 -- Retail institutions by store-based strategy mix -- Web, nonstore-based, and other forms of nontraditional retailing -- Targeting customers and gathering information -- Identifying and understanding consumers -- Information gathering and processing in retailing -- Choosing a store location -- Trading-area analysis -- Capter 10 site selection -- Managing a retail business -- Retail organization and human resource management -- Operations management financial dimensions -- Operations management operational dimensions -- Merchandise management and pricing -- Developing merchandise plans -- Implementing merchandise plans -- Financial merchandise management -- Pricing in retailing -- Communicating with the customer -- Establishing and maintaining a retail image -- Promotional strategy -- Putting it all together 565 -- Integrating and controlling the retail strategy -- Appendix: careers in retailing -- Glossary -- Endnotes -- Name index -- Subject index.
Summary: The text that helps readers thrive in today's retailing industry. Without a predefined and well-integrated strategy, a retail firm may flounder as it's attempting to cope with the changing environment that surrounds it. Berman/Evans' reader-friendly text, "Retail Management: A Strategic Approach," provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today's changing and complex retail environment.
List(s) this item appears in: B3
Holdings
Item type Current library Collection Call number URL Copy number Status Date due Barcode
Book TBS Barcelona Libre acceso Core Textbooks HF5429 BER (Browse shelf(Opens below)) Available B03939
eBook TBS Barcelona Link to resource 1 Available

Includes bibliographical references and indexes.

Preface -- About the authors -- Acknowledgments -- An overview of strategic retail management -- An introduction to retailing -- Building and sustaining relationships in retailing -- Strategic planning in retailing -- Situation analysis -- Retail institutions by ownership 1 -- Retail institutions by store-based strategy mix -- Web, nonstore-based, and other forms of nontraditional retailing -- Targeting customers and gathering information -- Identifying and understanding consumers -- Information gathering and processing in retailing -- Choosing a store location -- Trading-area analysis -- Capter 10 site selection -- Managing a retail business -- Retail organization and human resource management -- Operations management financial dimensions -- Operations management operational dimensions -- Merchandise management and pricing -- Developing merchandise plans -- Implementing merchandise plans -- Financial merchandise management -- Pricing in retailing -- Communicating with the customer -- Establishing and maintaining a retail image -- Promotional strategy -- Putting it all together 565 -- Integrating and controlling the retail strategy -- Appendix: careers in retailing -- Glossary -- Endnotes -- Name index -- Subject index.

The text that helps readers thrive in today's retailing industry.
Without a predefined and well-integrated strategy, a retail firm may flounder as it's attempting to cope with the changing environment that surrounds it. Berman/Evans' reader-friendly text, "Retail Management: A Strategic Approach," provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today's changing and complex retail environment.

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