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Kick ass social commerce for e-preneurs

Contributor(s): Material type: TextTextLanguage: English Series: BusinessPublication details: BenBella Books, 2014Description: xix + 234 p. ; 21 cmISBN:
  • 9781939529442
Subject(s): Online resources:
Contents:
ntro Contents-- Foreword-- Introduction-- Part One-- Chapter 1-- Chapter 2-- Chapter 3-- Chapter 4-- Chapter 5-- Part Two-- Chapter 6-- Chapter 7-- Chapter 8-- Chapter 9-- Chapter 10-- Chapter 11-- Chapter 12-- Chapter 13-- Acknowledgments-- About the Authors-- Index-- .--
Summary: It's not about Likes-it's about sales. You're not alone. Almost all businesses are marketing online these days—everyone tweets, posts to social networks, and blogs. What you're doing now is not enough to make your business stand out. Forget what all the self-proclaimed “social media gurus" are telling you. Being active on social media and being successful in social commerce are not the same things. Simply getting a bunch of followers or Likes doesn't cut it anymore. In Kick Ass Social Commerce for E-Preneurs, award-winning digital media strategist John Lawson gives you a straight-shooting, no-holds-barred guide to social commerce. In other words, he shows you how to make money online using social media. One of the most-respected and listened-to voices in the worlds of e-commerce and small business, Lawson stands alone because he can actually back up his words. Lawson is a multi-platform PowerSeller, whose internet businesses have rung up millions of dollars in sales. In Kick Ass Social Commerce for E-Preneurs, Lawson and bestselling e-commerce author Debra Schepp take you step-by-step through: Creating a business plan using a simple, effective template, a proven blueprint for all stages of marketing—from start-up to empire Employing the best social commerce strategy for Facebook, Twitter, LinkedIn, YouTube, and the hottest new social media sites Building a thriving e-commerce business and keeping it vibrant and growing What are you waiting for? Read this book and start kicking social commerce ass..
Holdings
Item type Current library Call number Status Date due Barcode
Book TBS Barcelona Libre acceso HF5548.32 LAW (Browse shelf(Opens below)) Available B04887
Browsing TBS Barcelona shelves, Shelving location: Libre acceso Close shelf browser (Hides shelf browser)
HF5548.2 ROW E-business HF5548.32 CUN B2B HF5548.32 KAL E-business HF5548.32 LAW Kick ass social commerce for e-preneurs HF5548.32 PER E-achat HF5548.32 STA D2D Dinosaur to dynamo HF5548.32 TUR Electronic commerce 2012

ntro Contents-- Foreword-- Introduction-- Part One-- Chapter 1-- Chapter 2-- Chapter 3-- Chapter 4-- Chapter 5-- Part Two-- Chapter 6-- Chapter 7-- Chapter 8-- Chapter 9-- Chapter 10-- Chapter 11-- Chapter 12-- Chapter 13-- Acknowledgments-- About the Authors-- Index-- .--

It's not about Likes-it's about sales. You're not alone. Almost all businesses are marketing online these days—everyone tweets, posts to social networks, and blogs. What you're doing now is not enough to make your business stand out. Forget what all the self-proclaimed “social media gurus" are telling you. Being active on social media and being successful in social commerce are not the same things. Simply getting a bunch of followers or Likes doesn't cut it anymore. In Kick Ass Social Commerce for E-Preneurs, award-winning digital media strategist John Lawson gives you a straight-shooting, no-holds-barred guide to social commerce. In other words, he shows you how to make money online using social media. One of the most-respected and listened-to voices in the worlds of e-commerce and small business, Lawson stands alone because he can actually back up his words. Lawson is a multi-platform PowerSeller, whose internet businesses have rung up millions of dollars in sales. In Kick Ass Social Commerce for E-Preneurs, Lawson and bestselling e-commerce author Debra Schepp take you step-by-step through: Creating a business plan using a simple, effective template, a proven blueprint for all stages of marketing—from start-up to empire Employing the best social commerce strategy for Facebook, Twitter, LinkedIn, YouTube, and the hottest new social media sites Building a thriving e-commerce business and keeping it vibrant and growing What are you waiting for? Read this book and start kicking social commerce ass..

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