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Pricing strategy

Contributor(s): Material type: TextTextLanguage: English Publication details: South-Western Cengage Learning, 2012Description: xxii, 318 p. : ill. ; 27 cm.ISBN:
  • 9781111571290
Subject(s): Online resources:
Contents:
Boundaries of a good price -- Profit's sensitivity to price ---- Customer perception-driven pricing ---- Price to value ---- Psychological influences on price sensitivity ---- Price segmentation ---- Price promotions ---- Discount management ---- Price structures and multipart pricing ---- Add-ons, accessories, and complementary products ---- Versioning ---- Bundling ---- Subscriptions and customer lifetime value ---- Yield management ---- Competition and pricing ---- Product life cycle pricing ---- Pricing decisions and the law by Dennis P.W. Johnson.--
Summary: Learn how to make pricing decisions that will maximize a firm's profits by creating and capturing customers with PRICING STRATEGY: SETTING PRICE LEVELS, MANAGING PRICE DISCOUNTS AND ESTABLISHING PRICE STRUCTURES, International Edition. Written by recognized pricing thought leader and principal of a successful pricing firm, Tim J. Smith, this comprehensive book emphasizes the stakeholder's importance in making decisions, while highlighting key trade-offs to consider when choosing between opposing outcomes. In this book's balanced presentation of quantitative instruction and qualitative concepts, learn more about the influences that should guide your decision making.
Holdings
Item type Current library Call number Status Date due Barcode
Book TBS Barcelona Libre acceso HF5416.5 SMI (Browse shelf(Opens below)) Available B03376

Boundaries of a good price -- Profit's sensitivity to price ---- Customer perception-driven pricing ---- Price to value ---- Psychological influences on price sensitivity ---- Price segmentation ---- Price promotions ---- Discount management ---- Price structures and multipart pricing ---- Add-ons, accessories, and complementary products ---- Versioning ---- Bundling ---- Subscriptions and customer lifetime value ---- Yield management ---- Competition and pricing ---- Product life cycle pricing ---- Pricing decisions and the law by Dennis P.W. Johnson.--

Learn how to make pricing decisions that will maximize a firm's profits by creating and capturing customers with PRICING STRATEGY: SETTING PRICE LEVELS, MANAGING PRICE DISCOUNTS AND ESTABLISHING PRICE STRUCTURES, International Edition. Written by recognized pricing thought leader and principal of a successful pricing firm, Tim J. Smith, this comprehensive book emphasizes the stakeholder's importance in making decisions, while highlighting key trade-offs to consider when choosing between opposing outcomes. In this book's balanced presentation of quantitative instruction and qualitative concepts, learn more about the influences that should guide your decision making.

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