Innovation management and new product development

Contributor(s):

Trott, Paul [Author]

Material type: Text

TextLanguage: English Publication details: Pearson Education, 2017Edition: 6ª edDescription: xxix + 635 p. ; 25 cmISBN:

9781292133423

Subject(s):

Summary: Innovation Management and New Product development is an established, text for MBA, MSc and advanced undergraduate courses on innovation management, management of technology, new product development and entrepreneurship. It is also widely used by practitioners of innovation. ; ; Now in its sixth edition, Innovation Management & New Product Development has been fully revised. Its clear and informed coverage of the management processes of new product development, coupled with a practical orientation of taking you through real life challenges and dilemmas, results in a book that brings together the most up-to-date and accessible discussion of the literature in this area, as well as a wealth of examples and illustrations in every chapter. ; ; Features ; Clear and informed coverage of the management processes of new product development, coupled with a practical orientation of taking you through real-life challenges and dilemmas, results in a book that brings together the most up-to-date and accessible discussion of the literature in this area, as well as a wealth of examples and illustrations in every chapter. ; ; New to this Edition ; Three new chapters on Entrepreneurship and National Systems of Innovation; Business Models; and Adoption and diffusion. ; Thoroughly revised and updated chapters including new coverage of process innovation, user driven innovation, and imitation goods. ; New case studies on Drones, Apple and disposable nappies with sensors as well as updated case studies including 3M, eBay/PayPal and Gore-Tex® ; New 'Innovation In Action' feature in every chapter - practical examples of innovation in action that help you to link theory with practice

Holdings ( 1 )
Title notes ( 1 )

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Recommended bibliography book	TBS Barcelona	HD45 TRO (Browse shelf(Opens below))	Available		B01103

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	HD45 TRO Innovation management and new product development	HF5415.123 DEP Marketing communications (2010, 4 ed.)	HF5415.123 DEP Marketing communications (2010, 4 ed.)	HF5415.123 DEP Marketing communications (2018, 6 ed.)	Next

Innovation Management and New Product development is an established, text for MBA, MSc and advanced undergraduate courses on innovation management, management of technology, new product development and entrepreneurship. It is also widely used by practitioners of innovation. ; ; Now in its sixth edition, Innovation Management & New Product Development has been fully revised. Its clear and informed coverage of the management processes of new product development, coupled with a practical orientation of taking you through real life challenges and dilemmas, results in a book that brings together the most up-to-date and accessible discussion of the literature in this area, as well as a wealth of examples and illustrations in every chapter. ; ; Features ; Clear and informed coverage of the management processes of new product development, coupled with a practical orientation of taking you through real-life challenges and dilemmas, results in a book that brings together the most up-to-date and accessible discussion of the literature in this area, as well as a wealth of examples and illustrations in every chapter. ; ; New to this Edition ; Three new chapters on Entrepreneurship and National Systems of Innovation; Business Models; and Adoption and diffusion. ; Thoroughly revised and updated chapters including new coverage of process innovation, user driven innovation, and imitation goods. ; New case studies on Drones, Apple and disposable nappies with sensors as well as updated case studies including 3M, eBay/PayPal and Gore-Tex® ; New 'Innovation In Action' feature in every chapter - practical examples of innovation in action that help you to link theory with practice