Hidden persuasion
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9789063695316
Item type | Current library | Call number | Status | Date due | Barcode |
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Book | TBS Barcelona Libre acceso | HF5822 AND (Browse shelf(Opens below)) | Available | B03772 |
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HF5813.F8 LEN Publicitor (2014) | HF5821 MAH Art direction | HF5821 MAH Ideation | HF5822 AND Hidden persuasion | HF5822 AND Hidden persuasion | HF5822 FEN The psychology of advertising | HF5822 PER La semiótica de la publicidad |
Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn, and act. Some are more successful than others in influencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior? This book explains the psychology behind fifty effective influence techniques of visual persuasion and how to apply them. The techniques range from influence essentials to more obscure and insidious methods. The reader will gain deep insights into how visual means are constructed to influence behavior and decision making on an unconscious level. All techniques are supported by rich visual references and additional information on the psychology of behavior change. This publication is not just an eye-opener for professionals and students in the communication and design fields, but also for anybody who wants to understand how our behavior is influenced unconsciously by advertising, social campaigns, and government messages.