Marketing the luxury of interior design

Contributor(s):

Danziger, Pamela N [Author]

Material type: Text

TextLanguage: English Publication details: Unity Marketing, 2017Description: 163 p. ; 23 cmISBN:

9781543286007

Subject(s): Summary: The traditional business of interior design has been disrupted in the face of growing competition, arising from retailers moving upscale with more sophisticated design resources (RH, Crate & Barrel), offering complimentary design services (Ethan Allen, Pottery Barn, West Elm), and emerging new-age internet retailers and services (Wayfair.com, Havenly.com). Complicating matters further, consumers are increasingly taking a do-it-yourself approach to home design and decorating challenges, encouraged by HGTV and other sources of information that portray a oversimplified and unrealistic picture of home improvement projects. Designers dedicated to providing customized, professional interior design services need new marketing strategies to succeed in today's competitive and complex market. To win in this new marketplace, designers must be exceptional marketers as well as exceptional designers. This book is a designer's guide to marketing success. Based upon research that author Pam Danziger, president of Unity Marketing, is known for, this book identifies the best clients for interior designer services and reveals how to reach the target customer with branding and marketing that connects. With a foreword by Cary Kravet, President and CEO of Kravet Inc., a leader in to-the-trade design resources, this book helps prepare interior designers to be more proficient and effective marketers as they confront today's changing market for professional interior design services.

Holdings ( 1 )
Title notes ( 1 )

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	TBS Barcelona Libre acceso	HD9999 DAN (Browse shelf(Opens below))	Available		B01478

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Previous	HD9999 CAS Le luxe	HD9999 CAS Le grand livre du luxe	HD9999 COX Luxury fashion	HD9999 DAN Marketing the luxury of interior design	HD9999 GAR Sustainable Luxury and Craftsmanship	HD9999.L852 BAT The new luxury experience	HD9999.L852 BAT The new luxury experience	Next

The traditional business of interior design has been disrupted in the face of growing competition, arising from retailers moving upscale with more sophisticated design resources (RH, Crate & Barrel), offering complimentary design services (Ethan Allen, Pottery Barn, West Elm), and emerging new-age internet retailers and services (Wayfair.com, Havenly.com). Complicating matters further, consumers are increasingly taking a do-it-yourself approach to home design and decorating challenges, encouraged by HGTV and other sources of information that portray a oversimplified and unrealistic picture of home improvement projects. Designers dedicated to providing customized, professional interior design services need new marketing strategies to succeed in today's competitive and complex market. To win in this new marketplace, designers must be exceptional marketers as well as exceptional designers. This book is a designer's guide to marketing success. Based upon research that author Pam Danziger, president of Unity Marketing, is known for, this book identifies the best clients for interior designer services and reveals how to reach the target customer with branding and marketing that connects. With a foreword by Cary Kravet, President and CEO of Kravet Inc., a leader in to-the-trade design resources, this book helps prepare interior designers to be more proficient and effective marketers as they confront today's changing market for professional interior design services.