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Personal branding for dummies

Contributor(s): Material type: TextTextLanguage: English Publication details: Wiley, 2014Description: 338 p. ; 23 cmISBN:
  • 9781118915554
Subject(s): Genre/Form: Online resources:
Contents:
Why is personal branding important? Knowing your brand-- Communicating your brand with the world-- Controlling your brand ecosystem-- The part of tens.--
Summary: This book is your guide to creating and maintaining a personal trademark by equating self-impression with other people's perceptions. This updated edition includes new information on expanding your brand through social media, online job boards, and communities, using the tried and true methods that are the foundation of personal branding. Marketing your skills and personality, and showing the rest of the world who you are, gives you a competitive edge. Whether you're looking for your first job, considering changing careers, or just want to be more viable and successful in your current career, this guide provides the step-by-step information you need to develop your personal brand.
Holdings
Item type Current library Call number Status Notes Date due Barcode
Book TBS Barcelona Libre acceso HF5415.1255 CHR (Browse shelf(Opens below)) Available RESERVE B04721
Book TBS Barcelona Libre acceso HF5415.1255 CHR (Browse shelf(Opens below)) Not for loan B04720

Why is personal branding important? Knowing your brand-- Communicating your brand with the world-- Controlling your brand ecosystem-- The part of tens.--

This book is your guide to creating and maintaining a personal trademark by equating self-impression with other people's perceptions. This updated edition includes new information on expanding your brand through social media, online job boards, and communities, using the tried and true methods that are the foundation of personal branding. Marketing your skills and personality, and showing the rest of the world who you are, gives you a competitive edge. Whether you're looking for your first job, considering changing careers, or just want to be more viable and successful in your current career, this guide provides the step-by-step information you need to develop your personal brand.

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