Business to business marketing

Contributor(s):

Material type: Text

TextLanguage: English Publication details: South-Western Thompson Learning, 2002Description: 534 p. ; 26 cmISBN:

9780324072969

Subject(s):

Summary: Designed to prepare upper-level undergraduate and graduate business students for work in the exciting field of marketing, this text focuses on the basic principles of business marketing. Enlivened by interesting scenarios involving actual companies, people, and events within the business world, the examples serve to deepen student appreciation for business-to-business marketing while differentiating it from consumer marketing. A variety of real-world examples, based upon the authors' experience as business marketers in Silicon Valley, help to enrich the text.

Holdings ( 1 )
Title notes ( 1 )

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Recommended bibliography book	TBS Barcelona	HF5415.1263 VIT (Browse shelf(Opens below))	Available		B03898

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Previous	HF5415.1263 MAL Business to business marketing	HF5415.1263 MIC Business to business marketing	HF5415.1263 MOR Business to business marketing	HF5415.1263 VIT Business to business marketing	HF5415.1264 TUR The voice catchers : how marketers listen in to exploit your feelings, your privacy, and your wallet	HF5415.1265 AND The longer long tail : how endless choice is creating unlimited demand	HF5415.1265 DAH Social media marketing : theories & applications	Next

Designed to prepare upper-level undergraduate and graduate business students for work in the exciting field of marketing, this text focuses on the basic principles of business marketing. Enlivened by interesting scenarios involving actual companies, people, and events within the business world, the examples serve to deepen student appreciation for business-to-business marketing while differentiating it from consumer marketing. A variety of real-world examples, based upon the authors' experience as business marketers in Silicon Valley, help to enrich the text.