Contagious

Contributor(s):

Berger, Jonah [Author]

Material type: Text

TextLanguage: English Publication details: Simon & Schuster, 2013Description: 244 p. ; 22 cmISBN:

9781451686579

Subject(s):

Genre/Form:

Consumer behavior -- Textbooks

Online resources:

Click here to access online

Summary: In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most boring products there is: a blender. ; Contagious provides specific, actionable techniques for helping information spread-for designing messages, advertisements, and content that people will share. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.

Holdings ( 1 )
Title notes ( 1 )

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	TBS Barcelona	HF5415.153 BER (Browse shelf(Opens below))	Available		B03916

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Previous	HF5415.13 ZIM Business to business marketing management (2013)	HF5415.13 ZIM Business to business marketing management (2005)	HF5415.15 BAK Product strategy and management	HF5415.153 BER Contagious	HF5415.153 EYA Hooked : how to build habit-forming products	HF5415.153 EYA Hooked : how to build habit-forming products	HF5415.153 KIM Blue ocean strategy : how to create uncontested market space and make the competition irrelevant	Next

In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most boring products there is: a blender. ; Contagious provides specific, actionable techniques for helping information spread-for designing messages, advertisements, and content that people will share. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.