Audience
Material type: TextLanguage: English Publication details: Wiley, 2014Description: 278 p.; 23 cmISBN:- 9781118732731
Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Book | TBS Barcelona | HF5415.1265 ROH (Browse shelf(Opens below)) | Available | B03911 |
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HF5415.1265 MAC 500 social media marketing tips | HF5415.1265 PAR Platform revolution | HF5415.1265 RAU Digital strategy | HF5415.1265 ROH Audience | HF5415.1265 VAN Social media management | HF5415.1265 VAY Jab, jab, jab, right hook | HF5415.1265 VAY Jab, jab, jab, right hook |
Every company needs audiences to survive. They are where you find new customers and develop more profitable relationships. And yet, most companies today treat their email, mobile, and social media audiences like afterthoughts instead of the corporate assets they are. ; With AUDIENCE, Jeff Rohrs seeks to change this dynamic through adoption of The Audience Imperative. This powerful mandate challenges all companies to use their paid, owned, and earned media to not only sell in the short-term but also increase the size, engagement, and value of their proprietary audiences over the long-term.