Consumer behaviour : a European perspective / Michael R. Solomon, [and three others]

Consumers in the marketplace — A consumer society — Shopping, buying and disposing — How consumers see the world and themselves — The self — Motivation, lifestyles and values — Consumers as decision-makers — Attitudes — Individual decision-making — European consumers and their social groups — European family structures, household decision-making and age cohorts — Income and social class — Culture and European consumers — Cultural change processes — Consumption and European consumers.

Consumer Behaviour: A European Perspective 6th Edition by Michael R. Solomon, Gary J. Bamossy, Soren T. Askegaard and Margaret K. Hogg Now in its sixth edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to the behaviour of consumers in Europe and around the world. This text offers a cutting-edge overview of consumer behaviour and is ideal for second and third year undergraduates as well as master's students. The book links consumer behaviour theory with the real-life problems faced by practitioners in many ways: Marketing opportunity, Marketing pitfalls and Multicultural dimensions boxes throughout the text illustrate the impact consumer behaviour has on marketing activities. Consumer behaviour as I see it boxes feature marketing professionals talking about the relevance of consumer behaviour issues to their everyday work. Brand new Case studies about European companies and topics give deep insights into the world of consumer behaviour. New coverage of sustainable consumption, emerging technologies, social media and online behaviour is woven throughout this edition.