Pricing

Contributor(s):

Monroe, Kent B [Author]

Material type: Text

TextLanguage: English Publication details: McGraw-Hill, 1990Edition: 2ª edDescription: xxi + 502 p. ; 24cmISBN:

9780070427822

Subject(s):

Summary: Pricing synthesizes economic and marketing principles with accounting and financial information to provide a basis for analyzing pricing alternatives within legal and corporate constraints. This revision of this classic text brings readers an understandable writing style, a more complete discussion of the quantitative issues, and a greater number of clear-cut examples. The material on the economics of pricing now reflects recent research in pricing by applied economists and marketing researchers trained in economics.

Holdings ( 1 )
Title notes ( 1 )

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	TBS Barcelona	HF5438.4 MON (Browse shelf(Opens below))	Available		B04185

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Previous	HF5438.4 ING Sales management	HF5438.4 JOH Sales force management	HF5438.4 LAM La maîtrise des risques dans les contrats de vente	HF5438.4 MON Pricing	HF5438.4 RIT La venta de servicios financieros	HF5438.4 SET De la calidad de servicio a la fidelidad del cliente	HF5438.4 SPI Management of a sales force	Next

Pricing synthesizes economic and marketing principles with accounting and financial information to provide a basis for analyzing pricing alternatives within legal and corporate constraints. This revision of this classic text brings readers an understandable writing style, a more complete discussion of the quantitative issues, and a greater number of clear-cut examples. The material on the economics of pricing now reflects recent research in pricing by applied economists and marketing researchers trained in economics.