Marketing strategy

Contributor(s):

Material type: Text

TextLanguage: English Publication details: South-Western Thompson Learning, 2002Edition: 2ª edDescription: xvi + 469p. ; 25 cmISBN:

9780030321030

Subject(s):

Summary: Marketing Strategy is presented from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today. This text helps students develop a customer-oriented market strategy and market plan. Marketing Strategy, 2e is an appropriate text for the capstone course in Marketing or the MBA level course in Marketing.

Holdings ( 1 )
Title notes ( 1 )

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Recommended bibliography book	TBS Barcelona Libre acceso	HF5415.13 FER (Browse shelf(Opens below))	Available		B04679

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Marketing Strategy is presented from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today. This text helps students develop a customer-oriented market strategy and market plan. Marketing Strategy, 2e is an appropriate text for the capstone course in Marketing or the MBA level course in Marketing.