Marketing communications (2018, 6 ed.)
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9781292135762
Item type | Current library | Call number | Status | Date due | Barcode |
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Recommended bibliography book | TBS Barcelona | HF5415.123 DEP (Browse shelf(Opens below)) | Available | B03879 |
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HD45 TRO Innovation management and new product development | HF5415.123 DEP Marketing communications (2010, 4 ed.) | HF5415.123 DEP Marketing communications (2010, 4 ed.) | HF5415.123 DEP Marketing communications (2018, 6 ed.) | HF5415.1255 AAK Managing brand equity | HF5415.1255 KEL Strategic brand management (2012, 2 ed.) | HF5415.1255 KEL Strategic brand management (2020, 5 global ed.) |
Marketing Communications: A European Perspective is the perfect resource for European students of marketing communications. Providing an extensive overview of the key concepts, techniques and applications of the field within a European context, it offers a fresh and comprehensive introduction to the discipline. ; The book covers all elements of the communications mix, including advertising, public relations, sponsorship, brand activation, direct marketing, online communications and exhibitions. This thoroughly updated sixth edition covers all the modern developments in the field, constantly relating them to the contemporary European context. ; The book covers the consumer behaviour and branding foundations of marketing communications, and all elements of the communications mix, including (online) advertising, public relations, sponsorship, brand activation, direct marketing and exhibitions. This thoroughly updated sixth edition covers all the modern developments in the field, constantly relating them to the contemporary European context. A hugely diverse range of products and brands, from Samsung and Speedo to Angry Birds and Abercrombie & Fitch, is covered.