The longer long tail : how endless choice is creating unlimited demand / Chris Anderson

By:

Anderson, Chris, 1961- [author]

Material type: Text

TextLanguage: English Publication details: London : Random House Business, 2009.Description: xii, 267 pages: illustrations, tables, graphs (black and white) ; 20 cm.ISBN:

9781847940360

Subject(s):

LOC classification:

HF5415.127 .A54 2009

Contents:

The long tail ― The rise and fall of the hit ― A short history of the long tail ― The three forces of the long tail ― The new producers ― The new markets ― The new tastemakers ― Long tail economics ― The short head ― The paradise of choice ― Niche culture ― The infinite screen ― Beyond entertainment ― Long tail rules ― The long tail of marketing ― Coda : tomorrow's tail ― Epilogue.

Summary: The concept of 'the long tail' refers to the hundreds of products that are not bestsellers, i.e. those products that form a line that tails off down any company's sales graph. This book looks at how the Internet has allowed for a boom in such niche-market products.

Holdings ( 1 )
Title notes ( 3 )

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	TBS Barcelona Libre acceso	Core Textbooks	HF5415.1265 AND (Browse shelf(Opens below))	Available		B04692

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Previous	HF5415.1255 BEV Brand management : co-creating meaningful brands	HF5415.1255 BEV Brand management : co-creating meaningful brands	HF5415.1255 CHA The new emerging market multinationals :four strategies for disrupting markets and building brands	HF5415.1265 AND The longer long tail : how endless choice is creating unlimited demand	HF5415.13 CHO Supply chain management : strategy, planning, and operation	HF5415.13 CHO Supply chain management : strategy, planning, and operation	HF5415.2 BEN Marketing metrics : the manager's guide to measuring marketing performance	Next

Includes bibliographical references and index.

The concept of 'the long tail' refers to the hundreds of products that are not bestsellers, i.e. those products that form a line that tails off down any company's sales graph. This book looks at how the Internet has allowed for a boom in such niche-market products.