Contagious

Contributor(s):

Berger, Jonah [Author]

Material type: Text

TextLanguage: English Publication details: Simon & Schuster, 2014Description: vii, 244 pages ; 20 cmISBN:

9781471111709

Subject(s):

Genre/Form:

Consumer behavior -- Textbooks

Summary: Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information, and opinions we get from others have a strong impact on our own behavior. Indeed, word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing decisions. It is between 8.5 and 30 times more effective than traditional media. But want to know the best thing about word-of-mouth? It's available to everyone. Whether you're a Fortune 500 company trying to increase sales, a corner restaurant trying to raise awareness, a non-profit trying to fight obesity, or a newbie politician running for city council, word-of-mouth can help you succeed. And you don't have to have millions of dollars to spend on an advertising budget. You just have to get people to talk. The challenge, though, is how to do that. This book will show you how.

Holdings ( 1 )
Title notes ( 1 )

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	TBS Barcelona Libre acceso	HF5415.153 BER (Browse shelf(Opens below))	Available		B03915

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Previous	HF5415.15 BUS The practitioner's guide to product management	HF5415.15 GOR The product manager's field guide	HF5415.15 LEW The product manager interview	HF5415.153 BER Contagious	HF5415.153 GAR Creating and marketing new products and services	HF5415.153 GUR Leveraging constraints for innovation	HF5415.153 KIM La estrategia del océano azul : cómo crear en el mercado espacios no disputados en los que la competencia sea irrelevante	Next

Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information, and opinions we get from others have a strong impact on our own behavior. Indeed, word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing decisions. It is between 8.5 and 30 times more effective than traditional media. But want to know the best thing about word-of-mouth? It's available to everyone. Whether you're a Fortune 500 company trying to increase sales, a corner restaurant trying to raise awareness, a non-profit trying to fight obesity, or a newbie politician running for city council, word-of-mouth can help you succeed. And you don't have to have millions of dollars to spend on an advertising budget. You just have to get people to talk. The challenge, though, is how to do that. This book will show you how.