Neuromarketing for Dummies

Contributor(s):

Material type: Text

TextLanguage: English Publication details: Wiley & Sons, 2013ISBN:

9781118518588

Subject(s):

Summary: Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? Neuromarketing For Dummies goes beyond the hype to explain the latest findings in this growing and often misunderstood field, and shows business owners and marketers how neuromarketing really works and how they can use it to their advantage. You'll get a firm grasp.

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Title notes ( 2 )

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	TBS Barcelona	HF5415.12615 GEN (Browse shelf(Opens below))	Checked out	20/07/2024	B00180

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Previous	HF5415.126 MEI The complete guide to direct marketing	HF5415.12615 BRI Decoding the irrational consumer	HF5415.12615 DOO Braininfluence	HF5415.12615 GEN Neuromarketing for Dummies	HF5415.12615 LIN Buy.ology	HF5415.12615 LIN Buyology	HF5415.12615 LIN Buy.ology	Next

Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? Neuromarketing For Dummies goes beyond the hype to explain the latest findings in this growing and often misunderstood field, and shows business owners and marketers how neuromarketing really works and how they can use it to their advantage. You'll get a firm grasp.

S2 B2 PBT P1 Neuromarketing