Value proposition design : how to create products and services customers want / Alex Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith ; designed by Trish Papadakos.

By:

Osterwalder, Alexander [author]

Contributor(s):

Material type: Text

TextLanguage: English Series: Strategyzer seriesPublication details: Hoboken NJ : John Wiley & Sons, 2014.Description: xxv, 290 pages : color illustrations ; 24 cm.ISBN:

9781118968055

Subject(s):

LOC classification:

HF5415.5 .O87 2014

Contents:

Canvas. Customer profile ; Value map ; Fit — Design. Prototyping possibilities ; Starting points ; Understanding customers ; Making choices ; Finding the right business model ; Designing in established organizations — Test. What to test ; Testing step-by-step ; Experiment library ; Bringing it all together — Evolve. Create alignment ; measure & monitor ; Improve relentlessly ; Reinvent yourself constantly ; Taobao : reinventing (e)-commerce.

Courses that have reserved this title:

B3ASP ENT: From Idea to Model

Summary: The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises, illustrations, and tools help you immediately improve your product, service, or new business idea. In addition, the book gives you exclusive access to an online companion on Strategyzer.com.

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	TBS Barcelona	Core Textbooks	HF5415.5 OST (Browse shelf(Opens below))	Checked out	15/12/2024	B04194
Book	TBS Barcelona	Core Textbooks	HF5415.5 OST (Browse shelf(Opens below))	Available		B03760

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	HF5415.5 OST Value proposition design : how to create products and services customers want

The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises, illustrations, and tools help you immediately improve your product, service, or new business idea. In addition, the book gives you exclusive access to an online companion on Strategyzer.com.

B3ASP ENT: From Idea to Model

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