New rules for the new economy : 10 radical strategies for a connected world / Kevin Kelly.

By:

Kelly, Kevin, 1952- [author]

Material type: Text

TextLanguage: English Publication details: New York, NY ; London : Penguin Books, 1999.Description: 179 pages : illustrations ; 21 cm.ISBN:

9780140280609

Subject(s):

LOC classification:

HC59.15 .K45 1999

Contents:

Embrace the swarm ― Increasing returns ― Plentitude, not scarcity ― Follow the free ― Feed the web first ― Let go at the top ― From places to spaces ― No harmony, all flux ― Relationship tech ― Opportunities before efficiencies.

Summary: We are rushing into a world where connectivity is everything, and where old business know-how means nothing. In this new order, success flows primarily from understanding networks and networks have their own rules. In New Rules, Kevin Kelly presents ten fundamental principles that invert the traditional wisdom of the industrial world. For example, "Plenitude, Not Scarcity." Industrial age wisdom says value comes from scarcity. But in a network economy, value comes from abundance. Consider the "fax effect." One fax machine is worth nothing. Even a small network of fax machines is valuable. But each machine added to a fax network increases the value of all the machines on the network exponentially. The idea of plenitude is to create something that is connected to as many other products, services, and networks as possible. New Rules explains why these powerful laws are already hardwired into the new economy, and how they play out in all kinds of businesses — both low and high-tech — all over the world. More than just a profound overview of new economic principles, New Rules prescribes many clear and specific strategies for success.

Holdings ( 1 )
Title notes ( 3 )

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Recommended bibliography book	TBS Barcelona	HC59.15 KEL (Browse shelf(Opens below))	Available		B00593

Includes bibliographical references (pages [173]-179) and index.

We are rushing into a world where connectivity is everything, and where old business know-how means nothing. In this new order, success flows primarily from understanding networks and networks have their own rules. In New Rules, Kevin Kelly presents ten fundamental principles that invert the traditional wisdom of the industrial world. For example, "Plenitude, Not Scarcity." Industrial age wisdom says value comes from scarcity. But in a network economy, value comes from abundance. Consider the "fax effect." One fax machine is worth nothing. Even a small network of fax machines is valuable. But each machine added to a fax network increases the value of all the machines on the network exponentially. The idea of plenitude is to create something that is connected to as many other products, services, and networks as possible. New Rules explains why these powerful laws are already hardwired into the new economy, and how they play out in all kinds of businesses — both low and high-tech — all over the world. More than just a profound overview of new economic principles, New Rules prescribes many clear and specific strategies for success.