Marketing des services / Christopher Lovelock, Jochen Wirtz, Denis Lapert

Contributor(s):

Material type: Text

TextLanguage: French Publication details: Paris : Pearson Education France, 2004.Edition: 5th ed.Description: xiv, 619 pages : illustrations (black and white) ; 24 cmISBN:

9782744070266

Subject(s):

LOC classification:

HF5415.13 .L5883

Summary: Caxé sur le management et la stratégie, cet ouvrage propose une analyse des produits, des consommateurs et des marchés des services. Après avoir examiné les points clés du marketing des services, il s'attache à expliquer les processus de fourniture de services et propose des voies de mise en oeuvre des concepts propres à ce marketing en s'appuyant sur des travaux universitaires récents.Summary: Focused on management and strategy, this book offers an analysis of products, consumers, and service markets. After examining the key points of service marketing, it focuses on explaining service delivery processes and proposes ways to implement concepts specific to this marketing based on recent academic research.

Holdings ( 1 )
Title notes ( 3 )

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	TBS Barcelona Libre acceso	HF5415.122 LOV (Browse shelf(Opens below))	Available		B01674

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Previous								Next
Previous	HF5415 SZA L'Inbound marketing	HF5415 TOC Marketing du tourisme	HF5415 WAL The laws of brand storytelling	HF5415.122 LOV Marketing des services	HF5415.123 CHI Integrated marketing communications	HF5415.123 CLO Integrated advertising, promotion, and marketing communications	HF5415.123 DEC La communication marketing (2003, 3 ed.)	Next

Includes bibliographical references and indexes.

Caxé sur le management et la stratégie, cet ouvrage propose une analyse des produits, des consommateurs et des marchés des services. Après avoir examiné les points clés du marketing des services, il s'attache à expliquer les processus de fourniture de services et propose des voies de mise en oeuvre des concepts propres à ce marketing en s'appuyant sur des travaux universitaires récents.

Focused on management and strategy, this book offers an analysis of products, consumers, and service markets. After examining the key points of service marketing, it focuses on explaining service delivery processes and proposes ways to implement concepts specific to this marketing based on recent academic research.