Image from Amazon.com
Marketing de servicios (1999)
Material type:
TextLanguage: Spanish Publication details: ESIC, 1999Edition: 2ª ed. revisada y ampliadaDescription: 361 p. ; 23 cmISBN: - 9788473561914
- HF COMMERCE
- Marketing
- Diseño Planificación estratégica
- Segmentación del mercado
- Marca
- Precio
- Distribución
- Comunicación
- Publicidad
- Satisfacción cliente
- Control calidad
- Marketing of services
- Strategic planning
- Market segmentation
- Branding (Marketing)
- Price
- Distribution
- Communication
- Advertising
- Customer satisfaction
- Quality control
Contents:
Includes bibliographical references.
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Book | TBS Barcelona Libre acceso | HF5415 GRA (Browse shelf(Opens below)) | Available | B03557 |
Includes bibliographical references.
