Marketing management / Philip Kotler, Kevin Keller

By:

Kotler, Philip [author]

Contributor(s):

Keller, Kevin Lane, 1956- [author]

Material type: Text

TextLanguage: English Publication details: Harlow, England : Pearson Education, 2016Edition: Fifteenth edition ; Global editionDescription: 714 pages,118 variously numbered pages : illustrations (color) ; 28 cmISBN:

9781292092621

Subject(s):

LOC classification:

HF 5415.13 K87

Online resources:

Ebook (Third Edition, 2016)

Summary: For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice.

Holdings ( 5 )
Title notes ( 1 )

Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Book	TBS Barcelona	Core Textbooks	HF5415.13 KOT (Browse shelf(Opens below))	Available	B03277
Book	TBS Barcelona	Core Textbooks	HF5415.13 KOT (Browse shelf(Opens below))	Available	B03391
Book	TBS Barcelona	Core Textbooks	HF5415.13 KOT (Browse shelf(Opens below))	Available	B03305
Book	TBS Barcelona	Core Textbooks	HF5415.13 KOT (Browse shelf(Opens below))	Available	B03310
Book	TBS Barcelona	Core Textbooks	HF5415.13 KOT (Browse shelf(Opens below))	Available	B03309

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For undergraduate and graduate courses in marketing management.

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.

The world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice.